Marketing Officer - Reputable Public Service Organisation

A public service organisation in the film sector in Ghana officially invites applications from qualified persons to fill the underlisted vacancy as Marketing officer 

GRADE: ASSISTANT OFFICER

OBJECTIVES OF POSITION

• To contributing in the implementation of marketing communication strategies and campaigns
• To ensure that the marketing efforts of the organisation add the highest value to its business and the sector

DUTIES AND RESPONSIBILITIES

• Develop in-depth knowledge of the organisation's objectives to support marketing efforts through strategies that have the potential to expand the film market for the industry
• Plan and overseeing new marketing initiatives and campaigns for the organisation

• Cultivates and maintains contacts in various media outlets to influence positively, public perceptions about the organisation
• Analyses market trends to assist with the organisation's content development for public relations strategies
• Assists in designing and promoting the organisation's brand identity
• Contribute to the company website and helps maintain it
• Participate in market research projects to measure the success of a marketing campaign
• Monitor print and electronic media daily to ensure that all relevant issues are brought to the attention of Operations
• Plan and manage media events to increase awareness, gain publicity and maintain public interest in the Authority's operation
• Contribute in the implementation of marketing strategies
• Support the marketing manager in overseeing the depaitment's operations
• Organize and attend marketing activities or events to raise brand awareness
• Plan advertising and pmeiotional campaigns ku products ot services on a variety of media (social, pint etc )
• Liaise with stakeholders and vendors to promote success of activities and enhance the organisation's presence
• See all ventures through to completion and evaluate their success using various metrics
• Prepare content for the publication of marketing material and oversee distribution
• Collaborate with managers in preparing budgets and monitoring expenses

QUALIFICATIONS

• A minimum of First Degree in Marketing or related discipline from a recognized University or an equivalent professional qualification
• Must have completed National Service
• In addition musthave skills in:
  • Proposal Drafting
  • Negotiations
  • Event Management
  • Branding
  • Information Technology

SKILLS-MIX AND COMPETENCIES

• Very good knowledge of marketing principles, processes and practices
• Very good oral and written communication, presentation, consultation and relationship building skill
• Sound grasps of marketing management principle
• Proven experience as marketing officer or similar role
• Good understanding of market research techniques, statistical and data analysis methods
• Very good knowledge of MS Office and marketing software (e.g. CRM)
• Thorough understanding of social media and web analytics
• Excellent organizational and multitasking skills
• Outstanding communication and interpersonal abilities
• Creativity and commercial awareness
• A team player with a customer-oriented approach