Sales Officer - Hatton Technologies

The Role

Hatton Technologies Limited is seeking a Software Sales Officer to generate new business, manage qualified opportunities, and support prospective customers through the evaluation and purchase of SiQox (Accounting Software Plus CRM).

The role is responsible for prospecting, customer discovery, solution demonstrations, proposal development, commercial follow-up, negotiation, and closing. The successful candidate will work with business owners, accountants, finance teams, and operational leaders to understand their requirements and present relevant SiQox solutions.

Responsibilities

• Develop and manage a pipeline of prospective customers within assigned markets and territories.
• Identify new opportunities through outbound prospecting, referrals, partnerships, networking, events, and inbound enquiries.
• Qualify prospects based on business requirements, purchasing authority, budget, timing, and product fit.
• Conduct discovery meetings to understand customers’ accounting, financial reporting, operational, and system requirements.
• Prepare and deliver tailored product demonstrations for business owners, accountants, finance teams, and other decision-makers.
• Present SiQox capabilities in relation to the customer’s existing processes and requirements.
• Respond to functional, commercial, and product-related questions during the sales process.
• Develop proposals, quotations, solution summaries, and other sales documentation.
• Manage opportunities through the full sales cycle, from initial contact to contract execution and payment.
• Maintain accurate records of accounts, contacts, opportunities, activities, and forecasts in the CRM.
• Follow up consistently on demonstrations, proposals, outstanding decisions, and commercial actions.
• Manage customer objections and competitive discussions professionally.
• Work with Product, Onboarding, Customer Success, and Support to validate customer requirements and ensure an effective handover after closing.
• Communicate product gaps, customer requirements, competitor information, and market feedback to the relevant internal teams.
• Build relationships with accounting firms, consultants, business associations, and other referral partners.
• Maintain current knowledge of SiQox products, pricing, releases, policies, and approved sales materials.
• Meet agreed targets for pipeline generation, product demonstrations, new customers, subscription revenue, and sales conversion.
• Perform other sales-related responsibilities assigned by management.

Qualifications and Experience

• Bachelor’s or master’s degree in accounting, Finance, Business Administration, Information Technology, Management Information Systems, Marketing, or a related field.
• At least five years of experience in B2B software sales, SaaS sales, ERP sales, accounting software, financial technology, business development, presales, or a related role.
• Experience managing opportunities through a structured sales process.
• Experience conducting customer discovery and software demonstrations.
• Working knowledge of accounting and business processes, including invoicing, accounts receivable, accounts payable, banking, expenses, financial reporting, inventory, or payroll.
• Strong presentation, communication, negotiation, and relationship-management skills.
• Ability to understand customer requirements and translate them into appropriate product recommendations.
• Ability to communicate effectively with both financial and nonfinancial stakeholders.
• Experience using CRM software and maintaining accurate pipeline information.
• Strong organization, follow-up, and time-management skills.
• Ability to work independently and manage multiple opportunities simultaneously.
• Willingness to attend customer meetings, demonstrations, events, and other sales activities within Ghana.

Preferred Experience

• Experience selling or implementing accounting, ERP, payroll, CRM, inventory, payment, or business management software.
• Familiarity with products such as Xero, QuickBooks Online, Sage, Zoho Books, Odoo, Microsoft Dynamics, NetSuite, or similar business applications.
• Previous experience selling subscription-based software to small and medium-sized businesses.
• Experience working with accountants, accounting firms, professional services firms, educational institutions, nonprofit organizations, retail businesses, or other commercial organizations.
• Knowledge of the Ghanaian business software market.
• Existing relationships with accountants, consultants, business owners, or professional associations.
• Professional accounting, sales, technology, or business analysis certification.
• Ability to communicate in one or more Ghanaian languages in addition to English.

Key Competencies

• Consultative selling
• Business and accounting process knowledge
• Product demonstration
• Commercial negotiation
• Pipeline management
• Customer qualification
• Business communication
• Presentation skills
• Relationship management
• Competitive positioning
• Forecasting and reporting
• Cross-functional collaboration

Performance Measures

Performance will be assessed against agreed sales and operational targets, including:

• Qualified pipeline generated
• Product demonstrations completed
• Proposals issued
• New customers acquired
• Subscription revenue generated
• Sales conversion rate
• Average sales-cycle duration
• Forecast accuracy
• CRM record accuracy
• Timeliness of customer follow-up
• Quality of customer handovers
• Compliance with pricing and sales policies

Compensation

• Competitive base salary
• Performance-based commission
• Additional incentives based on achievement of agreed targets
• Approved business travel and communication support
• Product and sales training
• Career development opportunities

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