Manager: Enterprise Marketing - MTN Ghana

Job Summary

Provide professional marketing communications planning inputs to the creation and maintenance of the MTN Ghana Enterprise Business strategy and plan that will deliver shareholder value. Plan MTN Enterprise Business marketing communications within the framework of an agreed strategy, meeting operational targets for revenues, profitability, and customer satisfaction.

Job Context

• Dynamic and highly competitive telecommunication & ICT industry
• Evolving technology era
• Multi regulated environment
• Environmental, social and governance prioritized
• Regionalization structure implication
• Multinational environment – Technology Group best practices
• Continuous Infrastructural expansion
• Performance driven environment
• Diverse cultural environment
• Partnerships

Job Role

• B2B Brand Strategy & Positioning: Develop, maintain, and execute MTN Ghana's B2B brand strategy, ensuring consistent positioning of MTN Business as the leading enterprise ICT/Digital solutions provider in Ghana.
• Integrated Marketing Campaign Management: Plan, develop, and oversee the execution of integrated B2B marketing campaigns across digital, print, events, and direct channels. Report campaign outcomes to B2B commercial leadership with actionable recommendations.
• Demand Generation & Sales Enablement: Drive qualified pipeline contribution from marketing by developing and executing demand generation programmes targeted at MTN Ghana's Large Enterprise, SME, and public sector segments.
• Value Extraction & Marketing Efficiency: Optimise the allocation and performance of the B2B marketing budget by identifying and eliminating inefficiencies, renegotiating agency and supplier contracts.
• Innovation & Go-to-Market Support: Identify emerging marketing channels, tools, and approaches relevant to the B2B ICT/Digital space and lead the go-to-market planning and execution for new B2B product and service launches.
• Industry Presence & Thought Leadership: Build and manage MTN Ghana B2B's presence in the enterprise ICT/Digital industry through strategic participation in industry events, awards, publications, and credible external forums.
• Stakeholder & Agency Management: Manage relationships with external creative, media, digital, PR, and events agencies, ensuring delivery against agreed scopes, timelines, and budgets.
• People Management & Culture: Lead, develop, and performance-manage direct reports within the B2B Brand and Marketing team using MTN Ghana's people management framework.

Qualification Required & Experience

Education

• Minimum of a first degree– Preferably in the Social Sciences, Business or Marketing
• A relevant certification in the professional areas listed above, such as CIM, AMA, etc., is an added advantage Additional certifications advantageous: CCNA/CCNP, CompTIA Security+, ITIL Foundation, or equivalent.

Experience

• Minimum of 5 years' minimum experience in brand management, marketing, or a related commercial function, which includes:
• Minimum of 3 years in a supervisory or management role with direct accountability for a team of marketing or brand professionals in a supervisory role.
• Minimum of 3 years in a B2B or enterprise marketing environment, with demonstrated experience developing and executing marketing strategies targeting corporate, SME, or public sector audiences.
• Proven track record of developing and managing integrated marketing campaigns, go-to-market, managing external agencies, marketing budgets and marketing performance analysis.

Technical Competencies of:

• B2B Marketing Strategy & Principles:
• Brand Management: Ability to develop, manage, and measure brand architecture, positioning, identity, and equity within a corporate/enterprise context.
• Integrated Marketing Communications
• ICT/Digital Industry Knowledge
• Marketing Performance Measurement

Must live the MTN Values of

• Lead with Care, Collaborate with Agility, Serve with Respect, Can Do with Integrity, Act with Inclusion

Must exhibit the MTN Vital Behaviors of

• Complete Candor, Complete Accountability, Active Collaboration & Get it done.

Location: Accra

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