Marketing Executive - HENDAN Group

HENDAN Group is a diversified conglomerate with strategic investments and core interests in mining, real estate, media, energy, transport, and logistics.

Job Description

We are seeking a talented and motivated Marketing Executive to oversee all marketing operations of the Group and develop its marketing strategy and vision. You will be in charge of a team and directly report to the senior management. The ideal candidate will be a skilled marketing strategist and able to drive creativity and enthusiasm in others.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to create awareness of the company’s business activities.
• Plan and execute corporate promotion campaigns, launch of new product lines, etc.
• Ensure that all sales-related activities support customer satisfaction, retention, and new business development goals.
• Proactively position the company as a business leader in the community.
• Maintain a clear understanding of company policies and ensure compliance.
• Oversee the hiring and training of sales representatives and other related personnel.
• Conduct market research to identify opportunities for promotion and growth.
• Oversee the creation of marketing materials (e.g., brochures, promotional materials, email campaigns).
• Collaborate with cross-functional teams to ensure sales, product development, and customer service alignment.
• Manage and optimize the marketing budget, ensuring cost-effective strategies.
• Analyze marketing performance metrics and adjust strategies as needed.
• Assign job duties to personnel and ensure effective performance of assigned tasks.
• Stay current with the latest trends and best practices in online and offline marketing.

Required Skills or Experience

• Suitable candidates must hold a Bachelor’s degree in business studies, marketing, finance, in other similar field.
• Proven experience as a Marketing Executive or Marketing Manager, with a strong portfolio of successful campaigns.
• Solid knowledge of marketing techniques and principles.
• Excellent knowledge of MS Office and marketing software (e.g., CRM).
• Thorough understanding of social media and web analytics.
• Outstanding communication and interpersonal skills.
• Strong organizational and time-management abilities.
• Creativity and commercial awareness.
• Strategic mindset with the ability to make data-driven decisions.

Experience

• Minimum of 2 years of experience in marketing roles, preferably within a relevant industry.
• Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion, etc.).
• Experience in managing a team of marketing professionals.
• Proven track record of driving measurable results through effective marketing initiatives.