Affinity Business Development Manager - Hollard Insurance Ghana

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The country’s favourite insurance group is Hollard Ghana, with subsidiaries Hollard Insurance and Hollard Life Assurance. The group combines its deep local knowledge of the market having previously operated in Ghana for 25 years as Metropolitan Insurance with the world-class expertise of an international insurance brand in 18 countries across the world. With feet firmly planted on Ghanaian soil but headquartered in South Africa, Hollard delivers innovative insurance solutions customized to the unique risks Ghanaians face.

Hollard offers various life and general insurance products including funerals, personal accidents, motor, business, travel, home, and more. Beyond various nationwide office branches and Hollard 2U franchise shops, Ghanaians can find Hollard at Shell Fuel Station Welcome Shops, Melcom stores and online at and for all their insurance needs. Hollard is a three-time certified Top Employer by the Top Employer Institute.

Job Description

Hollard General is looking for Affinity Business Development Manager 

  • Job Location:  Accra
  • Report to:  Head, Retail Market 



Job Objective

  • To oversee Sales Executives in our Affinity Channel and provide excellent and efficient service to clients and stakeholders by managing Relationships, Cost and Affinity Partnership operations.
  • The selected candidates will also be required to prospect/sell non-life insurance policies to existing and prospective clients under those partnerships.

Main Duties & Responsibilities

  • Achieve and exceed growth, sales, and profitability targets for the various Affinity partnerships
  • Develop and implement sales objectives, initiatives, strategies, and programs among Affinity salespersons aimed at meeting and exceeding set targets
  • Facilitate recruitment, train, and monitor the performance of sales executives at the various Affinity partnerships
  • Assist Sales Agents at the various partnership centers to write proposal, prospect for clients and carry out presentations on company’s products and services
  • Provide field support to Affinity Sales team to enable them generate leads and close new deals
  • Ensure exceptional service is provided to clients with speedy claim payments and efficient complaints management
  • Resolve concerns and complaints pertaining to the Affinity partnerships
  • Improve the skills and competencies of the Affinity Sales staff through learning and development initiative
  • Manage and keep records of all licensing requirements for Sales Executives in the Affinity partnerships
  • Comply with corporate governance and company policies and procedures
  • Prepare and submit timely sales production reports

Required Skills or Experience

  • University Degree or Higher National Diploma is required
  • A minimum of five (5) years of relevant experience in Sales/office management
  • Experience in sales and relationship management skills
  • Ability to lead and deliver on the promise
  • Good communication skills including writing and presentation skills
  • Good computer skills especially in MS Word, Excel, and PowerPoint.
  • Knowledge in Underwriting (i.e., ability to interpret policy wording, understanding how claims information impacts on underwriting)



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