Activation Coordinator - Pernod Ricard

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JOB TITLE: Activation Coordinator | Ghana

LINE MANAGER: Head of Marketing | West Africa

DEPARTMENT: Marketing

DIRECT REPORTS: None

STAKEHOLDERS:         

• Marketing Team
• Commercial Team
• Brand Companies
  
  

LOCATION: Head Office (Accra, Ghana) with occasional travels (markets / SSA HQ / etc.)

ROLE: Band F

POSITION SUMMARY

To assist in the implementation of the marketing brand activation plans for all brands with current focus on Ballantine’s, Jameson, Chivas, and Martell and implement them in accordance with brand guidelines and objectives.

MAJOR RESPONSIBILITIES / ACCOUNTABILITIES

MARKETING STRATEGY AND PLANS

IMPLEMENTATION OF MARKETING STRATEGIES AND ACTIVITIES

• Implement the Brand Activation Plan and activities ensuring that they are enacted effectively, efficiently and in a timely manner
• Take ownership of the development of all brands’ creatives and visual assets and ensure they are aligned with global guidelines while remaining locally relevant
• Assist the brand managers in ensuring homogeneous understanding and consistent respect of brand guidelines, codes and visual identity
• Assist in the management and execution of collaborations with external partners and influencers
  
  

TRACKING AND EVALUATION OF MARKETING STRATEGIES

• Track marketing activities to assess effectiveness and ensure opportunities to grow brand equity are continually assessed for alignment to Brand strategy
• Set and Measure S.M.A.R.T KPIs for all key activation initiatives to track progress and continually improve future brand strategy and planning
  
  

DATA MANAGEMENT

GATHERING OF CONSUMER DATA AND INSIGHTS

• Gather and provide competitive insights with a focus on activations through the collaboration with internal and external teams (Agencies, Sales Team etc.)
• Implement research initiatives which will assist the market in understanding consumers / brand campaigns / trends to assist in further building respective brand activation programs
  
  

ANALYSIS OF CONSUMER DATA AND INSIGHTS

• Analyse key insights to identify new opportunities, anticipate consumers’ needs and make recommendations accordingly
  
  

3RD PARTIES AND STAKEHOLDER MANAGEMENT

COORDINATION WITH SSA, BRAND AND MARKET COMPANIES

• Collaborate effectively with Brand managers on key marketing initiatives
• Communicate brand standards, plans, strategy, and marketing programs to key stakeholders (internal & external)
• Create reports of key marketing activations to facilitate key learnings process and share highlights with key stakeholders
  
  

COLLABORATION WITH SALES DEPARTMENT

• Communicate consistently with the Sales Department to agree on objectives and ensure alignment on key activations strategies
  
  

COLLABORATION WITH EXTERNAL AGENCIES

• Collaborate effectively with External Agencies to ensure continual alignment on marketing plans and provide consistent support to achieve common project objective
  
  

BUDGET MANAGEMENT

BUDGET FORECASTING AND PLANNING

• Develop and propose A&P budget for all activations to ensure optimal allocation of expenditure
  
  

BUDGET TRACKING

• Manage and effectively monitor brand activation budgets throughout the year to ensure expenditure does not exceed agreed levels
  
  

JOB REQUIREMENT

Minimum Educational Requirements and Work Experience

• English speaking (French would be an advantage)
• Relevant degree in marketing/business.
• Minimum three (3) years of solid Project/Event experience in a FMCG environment
• Proven Excellence in brand events and brand building activities
• Proficiency in MS PowerPoint, Word and Excel
  
  

Functional and Technical Competencies

Planning and organizing, teamwork, building and maintaining collaborative relationships, quality orientation and adaptability, analytical thinking, drive for results, problem solving, multitasking and managing several competing priorities

Behavioural Competencies

Effective decision making, communication skills, planning and organizing, teamwork, self-development and entrepreneurship

Leadership Competencies

Values differences, bold and agile, open and authentic, consumer centric, growth mindset, deliver through collaboration

This job description is a broad reflection of the role and does not attempt to capture all specifics of the position. There may be variations within the same roles due to seniority or regional differences

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