Digital Engagement Associate - Youth Empowerment Synergy

As the Digital Engagement Associate at Youth Empowerment Synergy (YES-Ghana ), you will drive the digital engagement strategy of YES-Ghana to support the organisation’s objectives, solidify relationships with our online community, and discover and share stories worth telling.
You will work collaboratively with multiple stakeholders to transform stories, content, current events and outcomes into successful social media campaigns that generate conversation and help the organisation connect with and expand its social following.

Your digital engagement strategies should increase the visibility and growth of YES-Ghana’s brand, and increase and enhance constituent engagement in all things digital, from website to social media to e-marketing. You will also serve as the Webmaster for yesghana.org and other project websites, and be responsible for empowering staff and volunteers to manage and create content for the website and other social platforms.
This is a highly collaborative position, working closely with the rest of advocacy and engagement, innovation and skills, research and learning, and field teams and constituents.
As a result, you will be skilled at coordinating cross-departmental teams and managing multiple priorities.

Responsibilities:

Strategy and planning: develop and execute a digital engagement strategy for YES-Ghana; works with colleagues to create strategic social media campaigns, content and events that reinforce our integrated marketing communications efforts
 

Content development: identify and shape meaningful content within the organisation and the youth community to highlight via the organisation’s digital channels; produce content for digital activities, including multimedia content for website and social media platforms, action alerts, donor appeals and other electronic grassroots communications

Website management: oversee all aspects of yesghana.org and other project websites, including integration of existing microsites, increase of traffic to site and improvement of user experience; develop strategy to leverage yesghana.org and project websites to share and promote the organisation’s programmes and brand; analyse performance of current yesghana.org and project websites and create plan to improve user experience and maximise potential of site; train and support staff and interns/volunteers to generate and post content

Social media management: maintain the organisation’s flagship social media channels, from scheduling and publishing to monitoring and engaging; ensures that all messages, whether pre-approved or spontaneous, are consistent, well written and brand appropriate; develop and execute plan for improving the organisation’s social media engagement, including generating campaigns to activate existing constituents and engage new ones

Writing: produce a wide range of high-quality written communication materials, including but not limited to social media messaging, blog posts, electronic newsletters, digital ad copy, emails, social media policy documents and internal communications

Best practices and protocol: work closely with the wider team to establish best practices and protocol for all social media efforts; serve as a consultant to other teams and field staff on creative, effective and appropriate uses of social media channels and tools; develop, own and regularly update the organisations social media policies and guidelines

Training: supplement official guidelines with ongoing materials that help staff understand how to use social media to meet organisational needs and become brand advocates themselves; serve as a resource by conducting periodic trainings for staff

Quality and innovation: steer the organisation’s best-in-class social media programme by maintaining high standards and keeping an eye on the competition; diligently pursues new content types, tools, features and platforms

Influencer engagement: foster relationships with key influencers, bloggers and youth advocates in the online space to complement colleagues’ media relations and celebrity engagement efforts; attend select national and local events as the liaison to the larger digital community
 

Metrics: establish key metrics for social media; gather data and report on performance against established metrics; use insights from metrics to adjust strategy and tactics as needed, and to aid in the development and execution of future plans

 Staff management: update social media guidelines for staff; train and support staff in leveraging social media to amplify their work; work with colleagues from across various teams to generate content for website and social media platforms; ensure staff follow best practices when engaging constituents, and support staff to better engage constituencies; analyse e-mail performance and make suggestions to improve open and click-through rates, including working with programme team on e-fundraising; provide technical support to staff to ensure brand standards

 Collaboration and integration: work closely with colleagues across the organisation to advance our mission, development and campaign priorities while

protecting our reputation online

Other duties may be required from time to time, including responsibilities which require work on weekends and holidays for which time off in lieu (TOIL) may be taken

Qualification Required & Experience

Person specification:

• 3-5 years’ experience in communications, public relations, social media or related disciplines required; experience in online community management for social and non-profit causes strongly preferred
• Proficiency in all major social media platforms, including Facebook, Twitter, YouTube, and Instagram; familiarity with live events (such as Facebook Live) and enterprise social media management software (such as Hootsuite) required
• Working knowledge of WordPress and/or Drupal CMS solutions required
• Graphic design, video and photo editing skills required
• Excellent written and oral communications skills, with the ability to research and make complex information relatable to a variety of audiences; editing and proofreading skills are a must
• Maturity, sound judgment and the ability to work independently; when engaging with the online community, must be able to recognise when to seek additional input and when to flag issues, trends and opportunities for leadership
• A creative and proactive problem solver and leader who can anticipate needs, be flexible and manage multiple competing deadlines, and a sense of humour are essential
• Excellent interpersonal skills and a diplomatic demeanour; sincere commitment to work collaboratively with all constituent groups, including staff, Board members, volunteers, partners and other supporters
• Must be resourceful and persistent with the ability to prioritise and maintain a sense of urgency and timeliness on projects; a high level of organisation and project management experience is essential
• Experience with popular business intelligence tools such as Metabase, Tableau, QlikSense, or Jasper will be an added advantage
• Knowledge and experience with backup, restore, and performance monitoring applications
• Ability to communicate technical information clearly and concisely to non-technical users
• Ability to organise and coordinate log information for easy maintenance and access
• Ability to initiate projects, draw plan of activities, monitor and notify supervisor of variances
• Prior experience in a non-governmental organization (NGO) or other development organisation will be an added advantage

Click here for full job description

YES-Ghana is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organisation.

YES-Ghana has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the organisation, including sexual exploitation and abuse, sexual harassment, abuse of authority and processes, and discrimination. YES-Ghana also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards
and principles.