So Energy Ghana Job Vacancy For Business Development Officer

Job Description

Principal Accountabilities

• Identify potential institutional customers and develop and implement the commercial business plan for each institution.
• Conduct and periodically update market research for identified industrial segments.
• Identify the strengths of institutional business partners and their value to the So Energy bulk and retail sales network.
• Develop a plan for each institutional client on the type of business to be developed based on the market study and in consultation with the management team of the client.
• Supervise and prospect for and finalise supply agreements with both retail and bulk business partners.
• Co-ordinate brand and communications activities to enhance optimum brand experience for all bulk / institutional customers within the county.
• Develop and manage market-related brand and communication initiatives to optimise usage, consistency and cost effectiveness.
• Supervise line reports in managing vendors who produce, supply and distribute marketing materials and ensure that stocks of materials are adequately maintained and positioned at the right place and time.
• Ensure accurate marketing information is communicated to institutional customers and coordinate training and education of concerned individuals to support marketing initiatives.
• Act as brand custodian for all communications to bulk and retail institutional customers and keep abreast of all major news items related to So Energy.
• Manage the day-to-day operational contact with all creative, promotion and media agencies.
• Carry out market research, competitor analysis and benchmarking within Regional Markets as well as monitoring competitor brand and communication initiatives.
• Closely monitor the competitors’ activities and develop local strategies for facing the competition. Conduct market intelligence on competitor’s activities on their plans, prices, sales, etc.
• Consistent achievement of the targeted sales volume for each Retail Outlet and maintenance of own and competitor’s retail outlets sales volumes within territory.
• Supervise the planning, organizing and implementing innovative sales programs/strategies in defined regions/areas of TSOs to improve the RO awareness.
• Ensure line reports maintain dedicated dealer/ distributor network for effectively accomplishing revenue estimates and thereby adding to organizational profitability.
• Develop and maintain cordial relations with all the relevant government authorities as well as with the local Authorities.
• Ensure and supervise consistent training and development for all retail outlet staff and pump attendants according to So Energy standards.
• Outline realistic sales targets for each team member based on Trading Area Analysis and job role.
• Supervise and ensure optimum product distribution to retail outlets and bulk customers by ensuring team members plan and anticipate cyclical trends
• Supervise maintenance of daily, weekly quality records at ROs and bulk departments to monitor possible product problems
• Oversee proper checks and safety standards are maintained, calibration of pumps, tanks etc at all retail outlets according So Energy procedures

DIMENSIONS

• Responsible for all retail and bulk client relationships.
• Responsible for all line reports for both bulk and retail outlets.
• Responsible for Advertising and Media relationships as it pertains to the bulk and retail institutional segment.