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Full Job Description - Read Carefully
ROLE PROFILE
The ideal candidate will be responsible for driving business development, market penetration, and revenue growth across French-speaking West and Central African markets.The role focuses on promoting renewable energy solutions, including solar power systems, hybrid solutions, and photovoltaic technologies to commercial, industrial, and public-sector clients.
The ideal candidate is a French-speaking sales professional with strong industry knowledge, regional market experience, and a track record of meeting or exceeding sales targets.
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DUTIES/RESPONSIBILITIES:
Sales & Business Development
- Identify, prospect, and convert new business opportunities across Francophone Africa
- Manage the full sales cycle from lead generation to contract signing and post-sales follow-up
- Conduct market segmentation, customer profiling, and territory mapping to support strategic growth
- Deliver persuasive sales pitches, product demonstrations, and technical-commercial presentations to clients
Client Relationship Management
- Build and maintain strong long-term customer relationships with key accounts, distributors, EPCs, government agencies, and corporate buyers
- Provide professional support on product selection, system design options, and energy cost optimisation
- Ensure high client satisfaction and promote repeat business
Market Intelligence & Reporting
- Monitor emerging opportunities, competitor activities, and industry trends across the region
- Provide weekly and monthly sales reports, forecasts, pipeline updates, and market insights to the Country Manager
- Recommend strategies for market entry, pricing, distribution expansion, and product positioning
Collaboration & Stakeholder Engagement
- Work closely with engineering, logistics, customer service, and finance teams to ensure seamless execution of orders
- Support marketing teams in organising product promotions, exhibitions, and digital campaigns in Francophone markets
- Liaise with government bodies, regulators, and energy agencies when required
- Perform any other duties as assigned by the Ghana Country Manager or the senior management team
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EDUCATION/EXPERIENCE:
- Must have a minimum Bachelor’s degree in Business, Engineering, Renewable Energy, Marketing, or a related field
- Must have a minimum of 3–5 years’ sales experience, preferably in renewable energy, power solutions, or technical B2B industries
- Fluency in French and English (spoken and written) is mandatory
- Proven ability to meet or exceed sales targets in multi-country environments
- Strong network within Francophone West & Central African markets is an added advantage
REQUIREMENTS
- Strong understanding of solar PV (Photovoltaic) systems, hybrid solutions, inverters, batteries, and energy efficiency solutions
- Excellent negotiation, presentation, and relationship management skills
- High level of professionalism, self-motivation, and cultural awareness
- Ability to travel frequently across the Francophone Africa region
- Proficiency in Microsoft Word, Excel, PowerPoint, and CRM tools
- Ability to work independently, demonstrate flexibility, and respond effectively to dynamic market conditions
- Must possess strong analytical, reporting, and communication skills
- Must possess a team spirit and ability to interact with diverse stakeholders in a multicultural context
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