Sales and Marketing Lead - Marie Stopes Ghana

Established in 2006, MSI Ghana is an affiliate of MSI Reproductive Choices and one of the largest specialized Sexual and Reproductive Health (SRH) organizations in Ghana. MSIG complements the Ministry of Health by providing quality, affordable general health and SRH services across all regions of Ghana.

At MSI Reproductive Choices, we are unapologetically pro-choice. We believe every individual has the right to make decisions about their own body and future. Our goal is to reach the underserved and expand equitable access to Family Planning and other SRH services.

MSI Ghana invites applications from qualified, experienced, and commercially driven professionals for the position of Sales and Marketing Lead.

Location: Accra, Ghana

Reporting Line: Head of Social Marketing

Probation: 3 months

The Role

The Sales and Marketing Lead is a senior commercial role responsible for driving revenue growth, market share expansion, and brand presence across all MSIG product lines, including condom brands (Flame Condoms), emergency contraceptives (BK1), and pharmaceutical products (Mariprist, Misoclear).

This role combines strategic leadership with hands-on sales management across distributors, retail trade, and healthcare institutions in Ghana. The post-holder will own commercial performance, lead a high-performing sales team, and provide actionable insights for business decision-making.

The ideal candidate is a results-driven commercial leader with deep experience in sales strategy, team leadership, and market development within healthcare, FMCG, or social marketing sectors.

Key Responsibilities

1. Sales Leadership & Team Management

• Lead, manage, and motivate a team of Sales Representatives and field promotional staff.
• Recruit, train, and supervise contract promotional personnel for field activations.
• Set ambitious sales targets and monitor performance against KPIs.
• Provide coaching, field support, and performance feedback to ensure accountability and results.

2. Distributor & Retail Management

• Build and maintain strong relationships with distributors, ensuring stock availability and timely distribution.
• Negotiate trade terms, pricing, and promotional support.
• Monitor and evaluate distributor and retail partner performance to drive commercial outcomes.
• Identify opportunities to expand distributor networks and retail coverage, including nontraditional outlets.

3. Healthcare Channel Development

• Oversee sales and distribution of pharmaceutical products (Mariprist, Misoclear) to hospitals, clinics, and health facilities.
• Build relationships with healthcare professionals and facility managers.
• Ensure compliance with pharmaceutical regulations and ethical standards.
• Identify growth opportunities within public and private healthcare sectors.

4. Marketing & Brand Execution

• Plan and execute Above-the-Line (ATL) and Below-the-Line (BTL) marketing activities.
• Lead promotional campaigns, brand awareness initiatives, and market activations.
• Monitor campaign performance and optimize for maximum ROI.
• Collaborate with marketing and sales teams to align commercial strategy with brand objectives.

5. Data-Driven Commercial Performance

• Own sales performance frameworks, analyzing trends in revenue, volumes, and market penetration.
• Use data insights to challenge teams, recommend improvements, and inform strategic decisions.
• Automate and standardize reporting tools and dashboards for timely business review.
• Integrate performance data from multiple sources (POS, ERP, EHR, dashboards) to enable actionable decision-making.

What Success Looks Like in 12–18 Months

• Significant increase in revenue, sales volume, and CYP contributions across all product lines.
• Expanded distributor and retail network, with visible penetration in priority regions.
• Demonstrable brand growth and market share gains.
• Successful execution of ATL and BTL campaigns with measurable ROI.
• Strong performance culture within the sales team, with clear KPIs and accountability.
• Use of data and analytics to drive commercial and operational decision-making.

Key Performance Indicators (KPIs)

• Achievement of sales targets per product line and channel.
• Growth in distributor and retail network performance.
• Market penetration and brand visibility metrics.
• Successful execution and ROI of marketing campaigns.
• Team performance, productivity, and engagement metrics.
• Expansion and performance within healthcare institutions.

Required Skills or Experience

Qualifications & Experience

• Bachelor’s degree in Marketing, Social Marketing, Business Administration, or related field; Master’s preferred.
• Minimum 7–10 years of progressive experience in sales, commercial operations, or social marketing, including 3+ years in a senior sales leadership role.
• Proven track record of revenue growth, market expansion, and team leadership.
• Experience in healthcare, pharmaceutical, or FMCG sales is strongly preferred.
• Demonstrated ability to use data and analytics for business decision-making.
• Experience managing distributors, retail networks, and healthcare channels.

Skills & Competencies

• Demonstrated expertise in sales and marketing, with a strong track record of delivering results.
• Commercially oriented, with excellent negotiation, influencing, and stakeholder management skills.
• Strategic thinker with the ability to translate strategy into hands-on execution.
• Strong leadership and team management skills, including coaching and performance development.
• Analytical mindset with experience turning data into actionable business insights.
• Excellent communication, presentation, and reporting abilities.
• Willingness and ability to travel extensively across Ghana.
• High level of professionalism, integrity, and accountability.

Motivation, Attributes & Values

• Mission-driven and pro-choice, fully aligned with MSI Ghana’s values.
• Results-oriented, proactive, and accountable for performance.
• Customer-focused with the ability to build strong relationships across sectors.
• Committed to safeguarding, equity, and inclusion.

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