Concept Make It Happen Administrative/Secretarial Jobs in Accra
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Job Summary
The General Manager is responsible for the overall leadership, growth, and operational excellence of the agency. The GM will drive business performance, oversee client relationships, manage teams, ensure financial sustainability, and translate strategic objectives into executable plans that deliver measurable results for clients and the agency.
Reports To: Chief Visionary Officer
Key Responsibilities
Strategic Leadership
- Develop and execute the agency’s short- and long-term business strategy in alignment with the CVO’s vision.
- Identify new market opportunities, service offerings, and revenue streams within the Ghanaian and African markets.
- Lead annual business planning, budgeting, and forecasting.
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Business Development & Client Management
- Drive new business acquisition, pitches, and partnerships.
- Build and maintain strong relationships with key clients, brand managers, and stakeholders.
- Oversee contract negotiations, pricing, and profitability of client accounts.
- Ensure high levels of client satisfaction and retention.
Operations & Execution
- Oversee day-to-day agency operations including strategy, creative, production, field activation, and digital teams.
- Ensure projects are delivered on time, within scope, and within budget.
- Implement efficient processes, systems, and performance standards.
- Manage vendors, suppliers, and third-party partners.
Financial Management
- Own P&L performance of the agency.
- Monitor cash flow, expenses, invoicing, and collections.
- Ensure financial discipline, cost control, and profitability.
- Work closely with finance to ensure compliance with tax and regulatory requirements in Ghana.
People Management & Culture
- Lead, mentor, and develop department heads and team members.
- Set KPIs, conduct performance reviews, and drive accountability.
- Build a high-performance, ethical, and collaborative culture.
- Oversee recruitment, onboarding, and talent retention.
Governance & Compliance
- Ensure compliance with Ghanaian labor laws, contracts, and corporate policies.
- Manage risk and uphold the agency’s reputation and brand values.
Key Performance Indicators (KPIs)
- Revenue growth and profitability
- Client acquisition and retention
- Project delivery efficiency
- Team performance and staff retention
- Cash flow and financial health
- Client satisfaction scores
Required Skills or Experience
Qualifications & Experience
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field (MBA is an advantage).
- Minimum of 8–12 years’ experience in marketing, advertising, or experiential agencies.
- At least 5 years in a senior leadership or management role.
- Strong understanding of the Ghanaian marketing, media, and consumer landscape.
- Proven track record in business development and client leadership.
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Skills & Competencies
- Strategic thinking and commercial acumen
- Strong leadership and people management skills
- Excellent communication and negotiation skills
- Financial and operational management expertise
- Ability to work under pressure and manage multiple priorities
- High level of integrity and professionalism
Compensation
- Competitive salary (market-aligned in Ghana)
- Performance-based bonuses
- Benefits (health insurance, car/transport allowance, phone, etc.)
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