Nestle IT Jobs in Accra
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Position Summary
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human company driven by our purpose to enhance the quality of life and contribute to a healthier future.
Nestlé is currently looking for a Growth and Analytics Lead in our Nestlé Business Services Office who will enable Nestle CWAR to focus on business results and growth by shaping our 1st party data strategy, including optimizing 1st party data collection and proposing measurable activities to improve CRM performance.
Drive data-driven decision-making and execute performance analysis of various digital initiatives and data sources, to optimize our digital marketing efforts.
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Your other responsibilities will include:
- Develop and implement a comprehensive data strategy aligned with the company’s overall growth objectives.
- Lead the digital analytics scope, translating data insights into actionable recommendations for improving marketing campaigns, website user experience, and overall digital strategy.
- Utilize marketing analytics tools and platforms to track campaign performance across various channels (websites, social media, email, paid advertising, etc.)
- Generate reports and dashboards to visualize key metrics and KPIs for stakeholders.
- Analyze campaign data to identify areas for improvement and optimize campaigns for better performance.
- Support the development and execution of CRM strategies to enhance consumer engagement and retention.
- Develop quantitative analysis, tools, ad hoc reports, and models to support business decision making. Analysis areas might include areas such as retention, sentiment, lifetime value, messaging, promotions, usage, and engagement.
- Design and implement robust 1st party data collection strategy to capture consumer information across digital touchpoints.
- Oversee the collection, storage, and analysis of 1st party data to ensure accuracy, privacy compliance, and usability.
WHAT MAKES YOU SUCCESSFUL
Professional experience:
- 3+ years of experience in marketing analytics, data strategy, metrics gathering, reporting and related software
- 3+ years of experience with A/B and MV testing management
- Proficiency in data analysis tools (e.g., SQL, Python, R) and data visualization tools (e.g., Tableau, Power BI).
- Proficiency in predictive modeling, forecasting and other statistical analyses and related software.
- Motivated to be resourceful, innovative and entrepreneurial.
- Detail-oriented and committed to producing well-developed analyses and POVs.
- Humble, adaptable and committed to always improving.
- A highly effective communicator in both written and verbal expressions.
- A collaborator who enjoys being part of a team
- A mentor who provides guidance and mentorship to other team members
Knowledge in the following areas:
- Data Visualisation (Tableau, PowerBI, etc.)
- Data Management Platforms (Krux, Adobe Audience Manager, Salesforce Marketing Cloud, etc.)
- Web Analytics Tools (Google Analytics, Adobe Analytics, etc.)
- Testing Tools (Target, Maximizer, Optimizely, etc.)
- Experience in multi-channel environment
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Minimum Educational qualification:
- Degree in Marketing, Data Analytics, Statistics, Computer Science, or a related field. Master’s degree preferred.
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