Business Development & Sales Representative - Crescendo Foods Ghana


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Crescendo Foods Sales / Marketing Jobs in Accra


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At Crescendo Foods, we are committed to advancing the African food industry by creating innovative food hubs that support growth and collaboration for food entrepreneurs. Since 2021, we have been providing kitchen spaces, investment opportunities, and growth programs for food businesses across Africa's 54 countries. Our mission is to empower food entrepreneurs through research, training, and community support to drive innovation in Africa's food ecosystem.

Role Description

Crescendo Foods is seeking an experienced and motivated Business Development and Sales Representative to implement business strategies and grow our customer base. The ideal candidate is someone who understands the Ghanaian entrepreneurial landscape—especially in food and small business sectors—and knows how to drive customer engagement and revenue growth. You will be responsible for activities such as attracting and retaining customers and boosting program participation.


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Responsibilities

  • Assist in identifying and researching potential customers, partners, and business opportunities within the food and agribusiness ecosystem.
  • Develop and maintain a monthly sales pipeline for services such as kitchen rentals, events, and programming.
  • Execute strategies to attract and retain customers.
  • Conduct outreach to potential customers through calls, emails, LinkedIn, meetings and events and more.
  • Contribute to preparing proposals, presentations and sales materials tailored to customer needs.
  • Engage with customers to understand their requirements and provide relevant solutions.
  • Maintain accurate records of leads, opportunities, and customer interactions.
  • Collaborate with the marketing team to align campaigns and outreach with sales objectives.
  • Track industry trends, competitor activities and market data to inform business development strategies.
  • Report weekly on pipeline health, activity and revenue targets.

Qualifications

  • Minimum 3 years of professional experience in sales, business development or equivalent.
  • Bachelor’s degree in Business, Marketing, Communications, Food Science or a related field.
  • Proven experience with sales strategies including prospecting, pitching and conversion will be an advantage.
  • Strong understanding of Ghana’s entrepreneurship and food industry landscape.
  • Results-oriented with a track record of hitting sales targets.
  • Excellent written and verbal communication skills (English required; local languages is a plus).
  • Highly organized, self-motivated, proactive and comfortable working in a fast-paced mission-driven environment.
  • Ability to work both independently and collaboratively in a fast-paced environment.
  • Must be based in or near Haatso, Westlands or surrounding neighbourhoods in Accra.
  • Comfortable using digital tools such as Microsoft Office and Google Workspace.


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What We Offer

  • Opportunity to shape the growth of a pioneering food innovation hub.
  • Dynamic, impact-driven work environment.
  • Competitive salary with performance-based incentives.
  • Access to a strong network of local and global culinary and entrepreneurship professionals.

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