Marketing Campaigns Data Analyst & Customer Retention Officer - KMK

Job Summary

The Marketing Campaigns Data Analyst and Customer Retention Officer at KMK Entertainment Limited will be responsible for analyzing marketing campaign performance, generating insights to optimize future campaigns, and developing strategies to retain customers. This role requires a blend of analytical skills, strategic thinking, and a deep understanding of customer behavior and marketing principles.

Key Responsibilities:

Data Analysis:

• Collect, clean, and analyze data related to marketing campaigns, including but not limited to social media, email marketing, and online advertising.
• Utilize analytical tools and software such as Excel, Marketing key performance template and the looker studio to track and report on key performance indicators (KPIs) such as customer acquisition cost (CAC), return on investment (ROI), conversion rates, and engagement metrics.
• Identify trends, patterns, and anomalies in campaign performance data to provide actionable insights.

Campaign Optimisation:

• Work closely with the marketing team to optimize ongoing and future marketing campaigns based on data-driven insights.
• Develop predictive models to forecast campaign performance and customer behavior.

Customer Retention:

A Customer Retention Officer manages and enhances our customer loyalty programs. Candidate should be passionate about improving customer satisfaction, increasing customer retention, and developing strategies to reward loyal customers.

• Design and implement customer retention strategies to reduce churn and increase customer lifetime value (CLV).
• Monitor and analyze customer feedback, behavior, and engagement to identify pain points and opportunities for improvement.
• Develop and manage loyalty programs, personalized marketing initiatives, and targeted retention campaigns.
• Customer Relationship Building: Developing strong relationships with customers to enhance their loyalty and satisfaction.
• Feedback Collection and Management: Gathering and analyzing customer feedback to improve loyalty programs and overall customer experience.
• Budget Management: Managing budgets for loyalty programs and ensuring cost-effective strategies.

4. Reporting and Presentation:

• Prepare comprehensive reports and update dashboards to communicate campaign performance and customer retention metrics to stakeholders.
• Present findings and recommendations to the marketing team, senior management, and other relevant departments.

5. Collaboration:

• Collaborate with the marketing team, product development, customer service, and other departments to ensure a cohesive approach to customer retention and campaign management.
• Act as a liaison between the marketing department and data science teams to ensure proper data collection and analysis methodologies.

6. Continuous Improvement:

• Stay updated on industry trends, best practices, and new technologies in marketing analytics and customer retention.
• Continuously seek ways to improve data collection processes, analysis techniques, and retention strategies.

Key Results Areas (KRAs):

1. Campaign Performance Analysis:

• Accurate and timely analysis of marketing campaign performance data.
• Development of actionable insights and recommendations to optimize campaigns.
• Improvement in key performance indicators (KPIs) such as conversion rates and ROI.

2. Customer Retention:

• Reduction in customer churn rates.
• Increase in customer lifetime value (CLV) and customer satisfaction scores.
• Successful implementation and management of loyalty programs and retention campaigns.

3. Reporting and Communication:

• Creation of detailed, accurate, and visually appealing reports and dashboards.
• Effective communication of insights and recommendations to stakeholders.

4. Collaboration and Teamwork:

• Positive feedback from cross-functional teams regarding collaboration and support.
• Successful implementation of collaborative projects and initiatives.

5. Innovation and Improvement:

• Implementation of innovative data analysis techniques and retention strategies.
• Continuous improvement in data collection, analysis processes, and retention outcomes.

By fulfilling these responsibilities and achieving these KRAs, the Marketing Campaigns Data Analyst and Customer Retention Officer will play a critical role in driving the success of KMK Entertainment Ltd marketing efforts and customer retention initiatives.

Qualification Required & Experience

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in data analysis and customer loyalty management or a similar role.
• Strong understanding of customer behavior and retention strategies.
• Proven experience in marketing campaign management.
• Strong analytical skills to evaluate campaign performance.
• Proficiency in social media and digital marketing platforms.
• Excellent communication and organizational skills.
• Ability to work collaboratively with various media partners and internal teams.
• Experience with loyalty scheme management is a plus

Location: Accra

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