Tidyex Home Services Sales / Marketing Jobs in Accra
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At Tidyex Home Services, marketing is about understanding people and building awareness of how our services can meet their needs. We are looking for an experienced and versatile Marketing Manager who is eager to develop innovative strategies, inspire a team, and drive business growth. The ideal candidate will focus on boosting brand visibility, attracting new clients, and fostering customer loyalty through impactful campaigns.
Objectives of this Role:
- Drive brand awareness and position Tidyex Home Services as the go-to provider for home services.
- Increase customer acquisition and retention through targeted, multi-channel marketing campaigns.
- Leverage customer insights and market trends to develop strategies that resonate with local homeowners and property managers.
- Optimize marketing efforts by analyzing campaign performance and refining strategies based on data-driven insights.
- Enhance the customer journey by implementing lead nurturing tactics that convert inquiries into loyal clients.
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Responsibilities:
- Develop and execute marketing strategies tailored to the home services industry, focusing on local market needs.
- Collaborate with the SEO specialist to integrate keyword insights and optimize campaign content for search engines.
- Create and manage content for social media, email campaigns, blogs, and advertisements to engage target audiences.
- Monitor and optimize the company’s online presence, including the website and social media channels, to ensure brand consistency and audience engagement.
- Track and report on campaign performance metrics (e.g., lead generation, conversion rates) to identify areas for improvement.
- Work closely with sales and operations teams to align marketing efforts with business objectives and customer needs.
Requirements
- Bachelor’s degree (or equivalent) in marketing, business, or a related field.
- 4+ years of experience in marketing, with a proven track record of developing and executing successful campaigns.
- Proficiency in digital marketing tools and platforms, including Google Ads, Meta Ads (Facebook/Instagram Ads), HubSpot, and email marketing tools (e.g., Mailchimp, Zoho Campaigns).
- Experience with Zoho CRM and other marketing automation tools are required.
- Strong analytical skills with a metrics-driven mindset to measure and optimize campaign performance.
Skills:
- Excellent written and verbal communication skills.
- Strong project management, multitasking, and decision-making abilities.
- Expertise in marketing strategy development and execution.
- Proficiency in content creation, social media management, and digital advertising.
- Ability to conduct market research and translate insights into actionable strategies.
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Benefits
- Performance-based bonuses.
- Flexible work arrangements.
- Opportunities for professional growth and skill development.
- A supportive and inclusive work environment.
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