Marketing Manager - Rosik Consults Limited

Job Description

Responsibilities

• Develop and implement marketing strategies to increase brand awareness and drive leads for debt recovery services.
• Create and manage marketing campaigns across various channels including digital, print, social media, and events.
• Conduct market research to identify target audiences, competitive landscape, and market trends
• Oversee the creation of high-quality content including brochures, newsletters, email campaigns, blog posts, and social media updates.
• Manage the company’s online presence, including website content, SEO, and social media profiles
• Analyze marketing campaign performance and generate reports to measure effectiveness and ROI
• Develop and maintain a marketing budget, ensuring optimal allocation of resources.

Required Skills or Experience

• Bachelor’s degree in Marketing, Banking, Business, Communications, or a related field.
• Minimum of 4 years of experience in marketing or credit administration preferably within the debt recovery or banking industry.
• Proven experience in developing and executing successful marketing campaigns
• Strong knowledge of digital marketing strategies, including SEO, PPC, email marketing, and social media
• Excellent written and verbal communication skills.
• Proficient in marketing software and tools such as Google Analytics, CRM systems, and content management systems.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Creative mindset with the ability to think outside the box and innovate.
• Strong project management skills and the ability to manage multiple tasks simultaneously.
• Ability to work collaboratively with cross-functional teams and external partners.
• High attention to detail and a commitment to excellence.
• Must have a driver's license.
• Women are encouraged to apply.

Salary: GHS 2000 - 3000