User Acquisition Specialist - FIDO

There are 2 billion adults worldwide who don’t have a bank account. That’s close to 40% of the world’s adult population. 350 million of them live in Sub-Saharan Africa. They are hardworking, young, connected adults who lack access to the traditional banking system. Fido is changing that. We are empowering individuals and entrepreneurs to take advantage of opportunities in Africa.

The latest innovation from Fido called Fido Score will shift power back to the people by empowering them to build and maintain a digital financial track record.

We build consumer products powered by a magical cocktail of real-time mission-critical machine-learning models, behavioural psychology, and financial engineering. We promote meritocracy, act quickly, commit, and worship data.

Ready for your next career move?

Are you sharp, motivated, and purpose-driven? We are looking for you.

Join us in our mission to make financial services accessible in Africa.

Experience Required: Minimum 1 year

• Lead growth initiatives on digital platforms, including Google Ads, Facebook, Twitter, etc.
• Utilize local channels in Ghana to drive user acquisition and retention.
• Run optimizations to achieve monthly Customer Acquisition Cost (CAC) targets.
• Conduct A/B testing and analyze data to improve conversion rates and overall performance.
• Collaborate with cross-functional teams to align growth strategies with business objectives.
• Identify opportunities for expansion and innovation to fuel continuous growth.
• Monitor key performance indicators (KPIs) and provide daily/monthly reports
• Stay updated on industry trends and best practices to implement effective growth strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 1 year of experience in growth marketing or a similar role.
• Experience with local traffic sources in Ghana/Uganda for user acquisition is preferred.
• Proficiency in digital marketing channels such as Google Ads, Facebook, Twitter, etc.
• Strong analytical skills with proficiency in data analysis tools and platforms.
• Ability to think creatively and strategically to solve complex problems and drive results.
• Excellent communication and collaboration skills to work effectively across teams.
• Self-motivated with a passion for driving growth and achieving targets.