CVM Executive Officer - AT Ghana

The successful candidate will join as an executive officer for Customer Value Management (CVM) in the marketing department.

(S)He will report to the Manager, CVM, and Campaign Management and will be responsible for scheduling, executing, and owning planned campaigns to achieve the targeted revenue and conversions from the engaged customer segments.

(S)He must also ensure implemented customer segmentations, campaigns, churn programs, and initiatives are executed, monitored, and tracked to enhance ROI and create stickiness among the existing customer base, resulting in reduced customer churn and inactivity leading to an increase in usage.

Key Responsibilities

• Executing the CVM Campaign to drive and achieve the base management incremental revenue, customer engagement, and inactivity management.
• Manage campaign design, configuration, UAT, prioritization, launch, and post-launch monitoring.
• Develop campaign processes, catalogues, templates, briefs/training, business case, and reporting.
• Measure the campaign and manage campaign strategy (stop, review, and scale up) on a periodical basis against the increment target.
• Manage daily campaign operations & develop team members' capabilities in managing multiple and complex segmented offers.
• Review the campaign platform, communication channels, and customer touchpoints to provide recommendations for future enhancement and improvement.
  
  

Qualification Required & Experience

• A bachelor’s degree in any field but with emphasis on Economics, Statistics, Mathematics, Engineering, or a business-related field, etc.
• A minimum of two (2) to three (3) years of experience within the Telecom Industry or 2 to 3 years in the Marketing/Commercial Department.
• Excellent data analytics and Excel skills.
• Strong analytical, statistical and presentation skills.
• Good knowledge of campaign management tools.
  
  

CORE COMPETENCIES

• Excellent communicator
• Organized and detail-oriented.
• Strong analytical and problem-solving skills
• Good Team player skills
• Strong experience in customer experience and journey, churn retention, campaign management and customer lifecycle management. The ability to build and sustain positive business relationships internally and externally.
• Strong process, planning and organizational skills.
  
  

Location: Accra