Digital Branding & Communication Officer - African Union

The Digital Branding & Communication Officer will support the development and implementation of communication, advocacy strategy and plan, management of the AfCFTA branding strategy, provide inputs into the design, management and implementation of the communication activities

Main Functions

• Assist in the development and implementation of a Communication Strategy
• Develop and manage AfCFTA official content
• Develop and manage Social media and digital platforms
• Ensure the operationalization of the AfCFTA communication in various supports

Specific Responsibilities

• Support in the development and/or implementation of brand guidelines, communications strategies & work plans, campaigns, events and other initiatives
• Researching, preparing fact-checking, editing, and producing professional media and communications materials for various audiences and ensuring their timely dissemination
• Providing technical support to live events, uploading and updating content on the website of the AfCFTA through the website run by the office, and social media accounts on Facebook, Twitter, Flickr, YouTube, etc

• Support and regularly monitor, evaluate, and report online data
• Coordinate with team members including
• Ensure the presence of AfCFTA activities
• Prepare timely updates, and regular progress reports (project status & activity report, and other reports)
• Support the development of the AfCFTA Digital Marketing Strategy
• Support the development of a digital marketing plan for AfCFTA programs to position the AU on digital platforms and ensure relevancy to key audiences
• Design, build and maintain AfCFTA social media presence in line with corporate policies and manage existing and new social media platforms
• Perform any other duties as may be assigned by the Director

Academic Requirements And Relevant Experience

• University Master’s Degree in Marketing Management, Information Communication and Technology, Public Relations, Advertising and any other related studies with 2 (two) years of proven continuous experience in SEM, Communication, Digital Branding Marketing and Content Management.
• Professional certification in digital marketing is an added advantage

Or

• Bachelor's Degree in Marketing Management, Information Communication and Technology, Public Relations, Advertising and any other related studies with 5 (five) years of proven continuous experience in SEM, Communication, Digital Branding Marketing and Content Management.
• Professional certification in digital marketing is an added advantage

Required Skills

• Ability to work in a multicultural environment;
• Ability to work independently to meet critical and competing deadlines (multi-tasking), to produce high quality work in short timeframes;
• Excellent interpersonal/teamwork skills,
• Must be computer literate with a working knowledge of common computer applications and systems;
• Excellent drafting, reporting, communication and presentation skills.
• Strong program/project management skills
• Strong analytical skills
• Excellent planning and organizing skills
• Ability to liaise with a diverse range of people and stakeholders;
• Proficiency in one of the African Union working languages. Proficiency of two or more of the other working language(s) would be an added value.
• Applicants must be proficient in one of the African Union working languages (Arabic, English, French, Portuguese or Spanish). Knowledge of one or several other working languages would be an added advantage.