Head of Marketing & Communications - Personnel Practice

The role is responsible for deploying an overarching marketing strategy including branding, B2B demand generation, online and offline customer marketing and advertising. The role will be the owner of a standalone marketing budget to be used to drive demand; the owner of customer experience metrics to create and deploy merchants’ solutions improvement strategies

General Duties

Marketing Strategy and Implementation

• Drives strategy and execution for digital marketing, lead generation and engagement, including content marketing, digital advertising, search engine optimization, mobile, and social media.

• Develops the B2B demand generation strategy for Emergent Payments Ghana
• Defines and develops a customer segmentation strategy

Market Research and Product Development / Improvement

• Owns customer experience metrics collaborating with the service desk team 
• Analyzes qualitative and quantitative data to identify problems and pain points in the customer journey, as well as opportunities for growth.
• Innovates new customer solutions for secure and convenient package delivery
• Oversees customer insight survey processes, and translate insights into actions – new product development or improvements on existing one
• Stays up-to-date with competitors and understand the latest trends in the industry.

Marketing Communication and Branding 

• Manage daily execution of campaigns across marketing channels.
• Ensures brand consistency across media and platforms in marketing messaging and product copy.
• Plays a key role in local branding decisions 
• Nurtures campaigns available to the sales force
• Manage social media accounts, by implementing a social media strategy

Required Skills or Experience

EDUCATIONAL QUALIFICATION (minimum entry-level qualification required by the position)

• University degree in Marketing or a related field; an additional professional certificate in Marketing (CIMG, CIM-UK) will be an advantage 
• A minimum of 7 years of marketing experience, preferably in the retail and commerce industries

TECHNICAL (key job knowledge/skills required by the position)

• Ability to create and manage content for distribution to online channels and social media platforms for B2B
• Demonstrated ability to create B2B marketing programs that increase revenue and generate customer acquisition, conversion and lead generation
• Ability to plan and execute digital Marketing Strategy experience.
• Ability to conduct market research 

MANAGERIAL (State key managerial knowledge/skills required by the position)

• Ability to plan, organise and execute programmes
• Ability to prepare marketing plans and budget and monitor their execution
• Ability to deliver work to tight deadlines, with good organizational and time-management skills

PERSONALITY (State key personal attributes required by the position)

• Ability to create / innovative; being organized /detail-oriented; team player/ solution-oriented approach
• Have strong analytical skills, proven ability to consume and understand data, to provide clear results and analysis
• Ability to relate effectively to people at all levels
• Ability to communicate well, with good presentation skills
• Being assertive – ability to articulate viewpoints and stick to them where necessary