Marketing Officer - Reputable Public Service Organisation



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Reputable Public Service Organisation Sales / Marketing Jobs in Ghana


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A public service organisation in the film sector in Ghana officially invites applications from qualified persons to fill the underlisted vacancy as Marketing officer 

GRADE: ASSISTANT OFFICER

OBJECTIVES OF POSITION

  • To contributing in the implementation of marketing communication strategies and campaigns
  • To ensure that the marketing efforts of the organisation add the highest value to its business and the sector

DUTIES AND RESPONSIBILITIES

  • Develop in-depth knowledge of the organisation's objectives to support marketing efforts through strategies that have the potential to expand the film market for the industry
  • Plan and overseeing new marketing initiatives and campaigns for the organisation


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  • Cultivates and maintains contacts in various media outlets to influence positively, public perceptions about the organisation
  • Analyses market trends to assist with the organisation's content development for public relations strategies
  • Assists in designing and promoting the organisation's brand identity
  • Contribute to the company website and helps maintain it
  • Participate in market research projects to measure the success of a marketing campaign
  • Monitor print and electronic media daily to ensure that all relevant issues are brought to the attention of Operations
  • Plan and manage media events to increase awareness, gain publicity and maintain public interest in the Authority's operation
  • Contribute in the implementation of marketing strategies
  • Support the marketing manager in overseeing the depaitment's operations
  • Organize and attend marketing activities or events to raise brand awareness
  • Plan advertising and pmeiotional campaigns ku products ot services on a variety of media (social, pint etc )
  • Liaise with stakeholders and vendors to promote success of activities and enhance the organisation's presence
  • See all ventures through to completion and evaluate their success using various metrics
  • Prepare content for the publication of marketing material and oversee distribution
  • Collaborate with managers in preparing budgets and monitoring expenses

QUALIFICATIONS

  • A minimum of First Degree in Marketing or related discipline from a recognized University or an equivalent professional qualification
  • Must have completed National Service
  • In addition musthave skills in:
    • Proposal Drafting
    • Negotiations
    • Event Management
    • Branding
    • Information Technology


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SKILLS-MIX AND COMPETENCIES

  • Very good knowledge of marketing principles, processes and practices
  • Very good oral and written communication, presentation, consultation and relationship building skill
  • Sound grasps of marketing management principle
  • Proven experience as marketing officer or similar role
  • Good understanding of market research techniques, statistical and data analysis methods
  • Very good knowledge of MS Office and marketing software (e.g. CRM)
  • Thorough understanding of social media and web analytics
  • Excellent organizational and multitasking skills
  • Outstanding communication and interpersonal abilities
  • Creativity and commercial awareness
  • A team player with a customer-oriented approach


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