Senior Marketer - StratServ Ghana

STRATSERV Ghana Limited is a merger of expertise of individuals who are the best in what they do. We cover the areas of manpower supply, sales consulting, coaching, and mentoring. Our distinct program which has been adopted and used successfully on 3 different continents has increased the sales revenue of our clients to very significant heights. Our training program is the only sales training course approved by CIMG (Chartered Institute of Marketing Ghana) We provide a program that is bespoke to our client’s needs. Whether you need sales training for your staff, field supervision, or a total revamping of your sales department. We do it all. We have a proven track record with giants in the finance, insurance, advertising, FMCG, and the automobile industry.

POSITION: Senior Marketer

RESPONSIBILITIES

He/She will be responsible for the support and supervision of the activities of sales representatives of the company

DECISION MAKING & ORGANISATIONAL ENVIRONMENT

Reports to: To be communicated

Supervises: Sales Representatives

External relations: clients, Public institution, Private institutions

Internal relations: To be communicated

Participation: In any company marketing activities.

Work Location: At the Head Office / 20% of the time devoted to field activities

MAIN RESPONSIBILITIES AND TASKS

Commercial activities

• To participate in the definition of the Sales representative’s objectives to make sure they are known and understood by all parties
• To propose and organize prospecting and communication actions in the intervention area of the Sales representatives by assigning tasks and targets to them, so that objectives and targets are reached in a timely manner.
• To make sure that the specific communication activities that may be implemented at the company’s level (e.g. special promotional activities on a given service) are implemented
• To participate in the clients’ needs identification and in proposals of new products/services to the management of the company (field visits, regular meetings with commercial staff) and to maintain on-going market intelligence activities with special attention to the competition
• To monitor the results of commercial development activities, to analyze and to propose corrective actions or new initiatives that may support the achievement of objectives

Reporting Activities

• To ensure that the required and accurate operational reports (prospecting activities, commercial results) are delivered by Sales representatives in a timely manner
• To make sure that you provide the sales representatives, through regular weekly meetings, with the key operational results and analysis of these results, with a recommendation for specific actions as dictated by the analysis; to provide the sales representatives with regular updates on main directions and guidelines as provided by management
• To ensure to deliver feedback reports towards field visits.

Planning

• Formulate annual, quarterly, monthly and weekly action plans to achieve sales targets
• Identifying sales opportunities or retention tactics to ensure efforts are sustainable.
• Analyze customers’ behavior, current product holding and short to long term needs to identify sales opportunities whereby needs can be matched to specific products to benefit the customer and increase revenue to the company

Decision-making

• Quick to assimilate and integrate new information.
• Monitor change in the local market environment and changes in customer behavior to identify opportunities or risks to be acted upon.
• Able to assess situations quickly and take initiative within the limit

OTHERS

• Participate and assist in the planning marketing and sales initiative
• Assist management in devising sales strategies to attract more clients.

CRITERIA

1. The candidate must have good negotiation and selling skills
2. The candidate must have good communication and management skills
3. Ability to persuade and inspire confidence
4. The ability to work in a fast-paced environment without losing your ability to multi-task is critical.
5. Good interpersonal or organized skill, enthusiastic and self-motivated
6. Good drive for initiatives

Ability to deliver clear, transparent and accurate information 

REQUIRED EDUCATION

Degree or professional qualification

REQUIRED WORKING EXPERIENCE/SKILLS

• Sales experience,
• Good knowledge of Industry product offering and terms,
• Interpersonal skills, communication skills,
• Knowledge of Microsoft office
• Multitasking capabilities,
• Ability to work independently and within a team
• General interest in fieldwork and interaction of clients