Digital Marketing Consultant - Old Mutual

Job Summary

Supports the Head of Marketing in implementing digital growth and strategy for Old Mutual Ghana by boosting customer adoption across all digital channels and driving sales through the acquisition of new customers.

Duties and Responsibilities

• Works closely with the Marketing, Digital and E-Commerce teams to maintain the website's look and feel, and functionality.
• Develops and updates website content. Manages and drives the Pay Per Click (PPC) programme, Search Engine Optimization (SEO), and email and social media campaigns.
• Responsible for keyword analysis and strategy for PPC and SEO. Uses web analytics to optimize web and other online platform performance.
• Works toward agreed targets, manage budgets, monitor, and report on performance
• Any other duties that may be assigned.

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Requirements

• University degree in marketing, business administration, or equivalent.
• Minimum 2 years of work experience in similar roles.
• Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.
• Excellent written and verbal communication skills.

Skills

• Communication skills
• Teamwork
• Analytical Thinking skills
• Social Media Marketing skills
• Relationship Management
• Problem-Solving
• Basic Design skills