Marketing & Development Executive - FOCOS

Full Job Description - Read Carefully

FOCOS mission is to provide comprehensive, affordable orthopaedic care to those who would not otherwise have access to such treatment. In particular, FOCOS seeks to enhance access to optimal surgical and non-surgical care for patients with disabling musculoskeletal disorders including complex spine deformities and pediatric orthopaedic problems in underserved regions. It began as a dream of the founder to see the best care reach the underserved in his native country, Ghana and the sub-Saharan region.

Summary Responsibilities:

Fund Raising Responsibilities

• Collaborates with the Board of Directors and Executive Management to create a fund development plan which increases revenues to support the strategic direction of the organization
• Develops and manages timelines for various fundraising activities to ensure strategic plans and critical fund raising processes are carried out in a timely manner
• Establishes and implements a wide range of advancement policies and procedures for individual donors, contributing members, corporations, and foundations
• Responsible for identifying and establishing potential sponsors and settling on the appropriate targets for funding for patients
• Manages and maintains the established relationships of FOCOS with corporate/ individual sponsors
• Establishes contacts with other organization personnel, approaches individuals, corporate and foundation officials and negotiates the terms of their support to FOCOS
• Fosters an understanding of philanthropy within the organization
• Develops a comprehensive communication plan to promote the organization to donors and maximize public awareness of the fundraising activities of the organization

• Builds relationships with community stakeholders to advance the mission and fundraising goals of the organization
• Develops policies and procedures for the development unit which reflect ethical fundraising practices
  
  

Public Relations

• Plans, develops and implements PR strategies
• Acts as the focal point (Face of FOCOS) to the public
• Manages the PR aspect of developmental projects
• Manages all media in relation to answering enquiries from media houses, their representatives and affiliated entities
• Organizes events (annual and routine) designed for awareness creation – Scoliosis Awareness Month, Open-House, GALA, press conferences, exhibitions, press tours of the facility
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Coordinates the design, printing and distribution of marketing and communication materials for development efforts
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Represents FOCOS at all Public events designed to promote awareness of the FOCOS brand
  
  

Marketing

• Leads all marketing activities to ensure public awareness of FOCOS Cause
• Researches the market and adopts tailor made approach to branding FOCOS in Corporate Ghana
• Liaises with advertising /marketing entities on promotional events that highlight FOCOS’ existence
• Be responsible for designing In-House Newsletters, Flyers, publicity brochures, banners, leaflets, promotional videos, photographs, films and multimedia programmes, bill boards for creating awareness
• Devises and coordinates photo opportunities of visits of volunteers, philanthropic individuals, sponsors and moments that must be captured for highlights
• Maintains and updates constantly information on the organisation's website
• Manages and updates information and engages with users on social media sites such as Facebook, Instagram, twitter, you tube, and others
• Conducts periodic market research of FOCOS and devises strategies to maintain the competitiveness
  
  

Qualification Required & Experience

• MSc. Marketing and or Public Relations
• Membership of Institute of Public Relations or Chartered Institute of Marketing, Ghana
• A minimum of Five (5) years working experience in similar Position
• Large portfolio of high profile contacts (individual & corporate)
  
  

OR

• BSc. Marketing and or Public Relations
• Membership of Institute of Public Relations or Chartered Institute of Marketing, Ghana
• A minimum of Ten (10) years working experience in similar Position
• Large portfolio of high profile contacts (individual & corporate)
  
  

Location: Accra

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