Databank Job Vacancy For Marketing officer

Job Purpose & Summary:

Responsible for creating compelling marketing campaigns that support Databank’s product brands and digitalstrategy. Develop marketing strategies that engage, attract and increase sales in our retail and institutionalmarketplace.

Duties and Responsibilities:

Strategic planning

• Monitor industry and competitive environment to proactively identify new opportunities, trends,emerging issues or threats
• Recommend actions needed to maintain and improve our competitive product brand positioning andremain current with industry trends
• Apply strategic and analytical business-focused thinking to bring tactics and ideas to market

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• Work with key stakeholders in Sales team and other client facing groups to create compelling, insight-driven campaigns and events to support our product brands and investment expertise
• Ensure consistent use of positioning, brand, tone and voice

Project management, orchestration and facilitation

• Manage day-to-day workflow, objectives and result
• Handle multiple tasks, process information, and address numerous client needs or conflicting demands without losing track of them

•Be able to accurately forecast resource requirements, identify any barriers to project deliverables and any capacity issues, and act to resolve gaps
• Act as a liaison with internal partners (e.g., Sales, Fund Managers, Legal, Audit & Risk  Management, Finance, etc.) on all new campaigns/events
• Continuously work to understand client and market insights and look for opportunities to apply this to projects you are working on
• Champion a continuous improvement approach within the broader Marketing team by conducting ongoing audits of workflow processes and targeting non value-added work
• Proactively identify opportunities to improve efficiency and effectiveness of existing processes
• Provide marketing support for a variety of campaigns that may include events, webcasts, video production, print and online marketing materials, ensuring that projects are completed on budgetand on time
• Properly brief in projects in a way that provides relevant parties with information needed tosuccessfully execute on a project: background, objectives, target audience, benefits, reasons tobelieve, desired response, brand character, tone and message, executional considerations,integrated workback schedules
• Facilitate the recommendation, review and approval of communication plans, creative briefs andcreative concepts/content across a wide variety of stakeholders
• Participate in and lead brainstorming sessions, when required, with team members and otherbusiness partners
• Clarify the purpose of projects/meetings, the desired outcomes, process as well as the roles of eachperson at the start of projects. Work with the group to establish and get buy-in on the ground rules;draw out opinions and encourage full member participation
• Provide a safe place for creative ideas, listen intently and be able to handle difficult situations andbehaviours
• Ensure successful tactical execution and timely delivery of initiatives
• Work with external agencies and suppliers as required
• Take repeated action and different approaches to overcome resistance and obstacles; persist in pushing for resolution or removal of obstacles
• Solicit ideas and opinions to help form specific decisions or plans

Relationship Management

• Build and maintain relationships with internal and external partners, with a focus on client-facing teams
• Use your network to identify opportunities, gather innovative and forward-thinking ideas from our internal and external relationships, and seek input to problems, with a view to sustaining marketingexcellence
• Act as a key contact with all partners to communicate updates, gather feedback and coordinatehigh-level requirements related to your initiatives
• Publicly acknowledge work done by fellow team members; encourage and empower others, offerconstructive feedback to them as appropriate. When required, challenge team thinking and process by presenting new ideas in a compelling and collaborative manner

Undertake any other related assignments assigned by your supervisor or Head of Department

Education/Qualifications

• 1st Degree in Marketing/ Communication studies/ Business Administration or any other related degree
• Ghana Stock Exchange certification required or in progress

Skills/Competencies

• High proficiency in MS Excel, MS Word, and MS PowerPoint
• Understanding of the requirements for a creating successful Creative briefs
• Familiarity with the processes supporting the development, production and implementation of
Marketing programs and collateral print materials
• Strong communication, research, problem solving skills and presentation skills
• Ability to think critically
• Knowledge of brand guidelines
• Ability to collaborate and manage relationships with internal partners
• Understanding of the Ghanaian financial services and investment industry
• Understanding of Databank’s products and services
• Ability to build rapport and trust with colleagues
• Proven problem solving and interpersonal skills
• Negotiation and networking skills
• Strong attention to detail

Experience 

• At least 2 years’ experience in similar role