NIIT Limited Job Vacancy For Marketing Instructor

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Practical role of facilitators (what they need to do)

Expectations of facilitator delivery:

• Engage initially with participants in a virtual classroom to set programme expectations
• Deliver 2 x 4 day workshops, involving presentations, practical exercises and case study working
• Deliver 4 x 1.5 hour virtual classrooms on key areas of content
• Connect with squads regularly to support progress on case study work before and between workshops
• Be available to individual participants to support any areas of learning and application they find challenging
• Deliver a closing virtual session

It is estimated that this will require a total of 18 days of work per programme cohort, plus potentially some travel.

Facilitator Criteria

To deliver this programme to an exceptional standard, facilitators must meet the following criteria:

Good availability of time

Tutors need to be prepared to invest time in planning/personalising their sessions to bring them to life.

There needs to be no risk of last-minute drop outs or late arrival

• Each cohort will require 18 days of work to support them through the programme
• This time needs to be offered flexibly; the programme elements need to be delivered in a timely order
• In addition, all facilitators will need to attend an initial 4 day face to face Train the Trainer session and an annual 1 day refresher to ensure they are equipped to use the materials (this assumes they are already skilled facilitators with a thorough understanding of Marketing & Client)

Experienced senior marketer and subject matter expertise

• Typically Brand Director, head of department with c. 10 years’ experience – has ‘lived’ marketing and has stories to tell, can tell stories of what they’ve learned and when they’ve succeeded and failed – need to be credible to the audience
• Tutors need to know their subject matter intimately and be seen by the audience as having deep experience on their subject – this includes:
  • Experience of working on, and leading, all subjects covered within Foundation: Insight and people understanding, brand positioning, brand strategy and brand planning (identification of opportunities and issues and translating these into strategic action), innovation, and brand experience/media touchpoint selection, creative development and annual brand plan integration
  • Experience should include working in consumer-packaged goods
  • High levels of awareness and possibly experience of current trends, techniques and debates in marketing (for example: role of purpose, Ehrenberg-Bass penetration principles, digital channels, personalisation, programmatic and data-driven marketing, the changing retail landscape)
• Tutors also need to have a good understanding of, and ideally experience working in, the markets that participants come from (or, at minimum, similar developed, developing or emerging markets, and differing types of distribution channels; modern, general trade, ‘mom and pop’ stores)

Facilitators are expected to be familiar with Client’s ways of working, culture, tools and processes and well as the world outside

• Are able to foster connections and build quickly a repertoire of anecdotes and experience from Client and other organisation
• Has a rich bank of anecdotes and experiences to draw upon – both good and bad – to be able to illustrate the points they’re making and to be able to incorporate within the standard course content.
• They will be supported through the local organiser and VP sponsor in building this

Very good presentation skills (virtual and face to face)

• Able to deliver content without visible reference to notes
• Inspiring, clear, engaging, energised
• Able to confidently use virtual learning platforms (e.g. Adobe Connect)

High level of natural learning facilitation and coaching skills (not just a presenter)

• Familiar with learning principles, such as guided discovery, and use of a variety of questioning and challenge techniques
• Comfortable engaging with an audience
• Able to facilitate group exercises (across 5 squads simultaneously)
• Able to recognise need for, and to support different learning styles (Activist, Theorist, Pragmatist, Reflector)
• Able to manage group energy and bring lots of energy, and
• Manage their time slots to flex pace and volume content to meet group’s needs, while optimising delivery of learning objectives
• Create powerful interactive experiences and peer learning
• Patient, supportive, generous
• Understand training and learning
• The ability to recognise that our Marketers as Marketers of the future. The style of the tutor must not be ‘old school’ – it should be evolved just as the content and behaviours of this program have had to be