Zonda Tec Sales / Marketing Jobs in Tema
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Zonda Tec Ghana Limited is a leading automotive dealership dedicated to providing cutting-edge vehicles and exceptional customer experiences. We focus on innovation, technology, and market leadership in Ghana’s automotive sector.
Role Overview
The Product & Sales Enablement Specialist will act as the central product knowledge authority. This role ensures that sales teams, internal staff, and online customers understand the technology, features, and competitive advantages of our vehicles. You will bridge product training, showroom experience, digital content, and market research to drive engagement and sales growth.
Reports To: Marketing Director
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Key Responsibilities
1. Product Training & Internal Enablement
- Deliver structured product training sessions to sales teams and internal staff, ensuring deep understanding of vehicle features, technology, safety systems, and competitive positioning.
- Create and maintain training manuals, FAQs, and e-learning modules.
- Assess knowledge retention through quizzes and role-play scenarios.
2. Central Product Knowledge Resource
- Act as the go-to expert across sales, marketing, and after-sales departments.
- Provide rapid clarification on specifications, trim levels, compatibility, and warranty-related product questions.
- Document and share best practices for product positioning.
3. Showroom & Display Optimization
- Support showroom vehicle display strategies to maximize customer engagement.
- Ensure key models are presented with updated feature highlights, placards, and digital screens.
- Collaborate with the sales team to rotate displays based on promotional calendars.
4. Online Sales Support
- Provide real-time support to online sales teams (chat, email, social media).
- Address complex customer inquiries regarding vehicle technology, comparisons, and performance.
- Improve product communication scripts for digital channels.
5. SEO & Content Contribution
- Write high-quality product reviews, comparison articles, and automotive content aligned with search trends.
- Collaborate with the digital team to integrate keywords and technical specifications into website content.
- Monitor content performance and update based on search engine algorithm changes.
6. Market Research & Competitor Analysis
- Conduct ongoing market research to identify trends, pricing strategies, and competitor positioning in Ghana’s automotive market.
- Produce monthly competitor benchmarking reports.
- Identify gaps and opportunities for Zonda Tec’s model lineup.
7. Unique Selling Points (USPs) Definition
- Define and refine clear, compelling USPs for each vehicle model.
- Translate technical features into customer benefits (e.g., “Apple CarPlay” → “Seamless phone integration for safer driving”).
- Ensure all departments use consistent USP messaging.
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8. Product Launches & Demonstrations
- Plan and execute product presentations, live demonstrations, and launch support activities.
- Coordinate with logistics and sales to prepare vehicles for test-drive events and media previews.
- Train event staff on demonstration scripts and hands-on feature showcases.
Key Performance Indicators (KPIs)
- Improvement in sales team product knowledge scores (pre/post training).
- Reduction in product-related escalations from online sales.
- Increase in organic website traffic from automotive content.
- Number of competitor reports and USP documents delivered per quarter.
- Customer engagement metrics in showroom (dwell time, interaction rate)
Job Requirements
Qualifications & Experience
- Bachelor’s degree in Marketing, Business, Automotive Engineering, or related field.
- 2–4 years of experience in automotive product training, sales support, or digital content (automotive industry strongly preferred).
- Strong understanding of vehicle technology (ICE, EV, or hybrid systems).
- Excellent public speaking and presentation skills.
Preferred:
- Experience with SEO tools (Ahrefs, SEMrush, or Google Search Console).
- Familiarity with CRM and live chat support platforms.
- Valid driver’s license and ability to conduct test-drive demonstrations.
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Competencies
- Technical Curiosity: Passion for learning and explaining vehicle systems.
- Cross-Functional Collaboration: Comfortable working with sales, marketing, after-sales, and digital teams.
- Content Creation: Ability to write accurate, engaging automotive copy.
- Analytical Thinking: Interpret market data and convert into actionable sales strategies.
- Customer-Centric Mindset: Empathy for customer questions and purchase journeys.
Location: Tema
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