CSP Lead - Unilever Ghana


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Unilever Manufacturing Jobs in Accra


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At Unilever, we are driven by purpose and innovation — creating impact that helps our business grow and makes a difference.

We’re looking for a CSP Lead who is passionate about delivering shopper?focused, data?driven plans. This role is accountable for shaping channel strategy from a trade perspective, ensuring strong alignment with Brand and Category priorities to drive turnover, brand penetration, and profitable growth.

You will provide data-driven insight from channel (& category) perspectives to key stakeholders for decision-making to drive increased brand penetration and profitable sales volume with the customer.

Key Responsibilities

3 key areas of focus will be:

  • Development & Execution of Channel & Category Strategy to deliver target for the year.
  • Deliver the levers of NRM & Trade Investments for CD/Category Teams.
  • Represent Customer & Channel in S&OP and BT.


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Innovation Project Management

  • Responsible for bringing on strong customer input early in the funnel.
  • Acts as the voice of the customer in the market deployment decisions.
  • Ensures trade launch plans are optimal and that customer issues and opportunities are addressed.
  • Manages delivery of customer objectives: distribution, pricing, assortment, merchandising on and off shelf etc

Lead Consolidated CD input into Sales & Operations Planning

  • Own and drive CD business performance in the month and quarter.
  • Be the voice of the Customer, shopper in S&OP by bringing into the process the external driver & Insight’s to enable effective business forecasting and decision.
  • Leverage key CMI insights into building robust demand for the Quarter.
  • Lead the regional consolidated input into the S&OP process and own the output.

Integrated Business Plan (Channel and Category Development)

  • Represent and be an integral part of brand community by providing customer, channel lens to brand jobs to be done.
  • Responsible for input into innovation/renovation business cases (e.g., pack size by channel, pricing, distribution & trade margins, CATMAN).
  • Lead the review of in year CD IBP Process across the sub-functions as input into the Category think big think tight sessions.

Category Profit-Max the Mix (Net Revenue Management)

  • Accelerate profitable growth for Unilever and customer through max the mix by proactively driving the right mix at pack and sku level.
  • Lead the conversation on trade investment behind the brands or portfolios to deliver the future Profit growth. I.e., promos spend to drive premium mix
  • Develop the right channel specific strategy that enable availability (WD/Regional execution/New Channel development), assortment (Facings/Secondary Placement/Channel customization).
  • Ensure optimal management and proper allocation of trade marketing investment in line with shopper and channel requirements.

Category Leadership (Channel strategies/ Blueprints/ Standardization)

  • Develop a compelling Channel strategy (planogram) across ecommerce, omni-channel, and traditional channels by geography to unlock our brands growth in-store/ online.
  • Responsible for driving the shift from channels of today to channels of the future being clear on shopper missions, channel contributions, where to play and how to win.
  • Input into the creation of the various channel’s blueprints based on the channel strategies to help unlock the growth across the channels, brands and categories.
  • Enable the execution of delivery of 6Ps in channel to ensure market wins.

Required Qualifications

  • Bachelor’s degree in Business, Marketing, or a related field
  • Minimum of 5 years of experience in Sales/ Marketing
  • Extensive experience in Category Management (CATMAN), Shopper Marketing, and Field Sales environments
  • Proven experience in Project and Innovation Management within a commercial or sales context
  • Strong understanding and practical application of Shopper Toolkits and Design for Channels principles
  • Demonstrated experience in Net Revenue Management (NRM)
  • Strong business and financial acumen with the ability to drive commercially sound decisions
  • Advanced digital literacy and analytical capability, with the ability to translate data into insights
  • Demonstrated ability to manage and influence diverse stakeholders across functions
  • Proven people management and leadership capability, with experience leading and developing teams
  • Ability to operate effectively in fast?paced, complex commercial environments


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