Chartered Institute of Bankers Banking Jobs in Accra
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Job Purpose:
- The Head of Marketing, Member Experience & Growth is responsible for driving CIB Ghana’s strategic objectives through innovative marketing, exceptional member experience, and sustainable membership growth.
- This role leads initiatives to expand and retain membership—including students, members, fellows, and other stakeholders—while enhancing brand visibility, digital presence, and stakeholder engagement.
- The position oversees strategic partnerships, media relations, and flagship programmes such as Bankers’ Week, CPD initiatives, and the Banking Academy.
Key Responsibilities
Strategic Marketing & Growth:
- Develop and execute integrated marketing, enrolment, and growth strategies aligned with CIB Ghana’s strategic plan.
- Implement digital marketing campaigns to boost visibility and engagement.
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Membership Development:
- Drive student and professional enrolment through targeted outreach to tertiary institutions and banks.
- Enhance membership retention and engagement through innovative programmes and events.
Branding & Visibility:
- Design impactful branding strategies to strengthen CIB Ghana’s market presence.
- Organize thought leadership events, webinars, and student fairs.
Stakeholder Engagement:
- Build and maintain strong relationships with members, fellows, students, and external partners.
- Manage MOUs with tertiary institutions to support student enrolment.
Member Experience:
- Lead initiatives to improve member satisfaction and involvement in Institute activities.
- Oversee events such as Bankers’ Week and Member Connect.
Programme Oversight:
- Collaborate on CPD programme design and delivery.
- Manage Banking Academy operations and partnerships.
Media Relations:
- Implement media strategies to enhance positive coverage and brand reputation.
Job Requirements
Qualification Required & Experience
- Chartered Banker (preferred)
- Bachelor’s degree in marketing or related discipline
- Master’s degree or equivalent professional qualification in business or marketing.
Experience
- Proven track record in marketing, business development, and membership growth with a minimum of Eight (8) years’ work experience.
- Strong understanding of the banking sector and media landscape.
- Experience in stakeholder engagement and strategic partnerships.
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Skills
- Strategic marketing and digital expertise
- Project management and analytical skills
- Excellent communication and interpersonal abilities
- Leadership and team management capability
Behavioural Competencies
- Integrity, Professionalism, Accountability
- Customer-centricity and Service Excellence
- Innovation and Continuous Improvement
Location: East Legon
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