Social Media Specialist - Reputable Company

Job Overview

We are seeking a highly creative and results-driven Social Media Specialist with a strong background in sales and marketing to manage and grow our online presence across various platforms. The ideal candidate will be responsible for creating engaging content, managing campaigns, analysing performance, and driving customer engagement that translates into brand awareness, lead generation, and sales conversions.

This role requires a blend of strategic thinking, creativity, analytical skills, and a strong sales and marketing mindset.

Key Responsibilities

Social Media Management

• Identifying and Generating Leads: actively seek out potential customers through various methods like cold calling, networking, and attending industry events.
• Develop, implement, and manage social media strategies aligned with business goals.
• Plan and execute engaging content calendars across platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter/X, YouTube, etc.).
• Monitor, respond, and engage with followers, prospects, and customers in real-time.
• Ensure brand consistency in tone, style, and messaging across all channels.

Sales & Marketing Focus

• Create social media campaigns with clear sales-driven goals (leads, inquiries, conversions).
• Collaborate with the sales and marketing manager to design promotional offers, product launches, and campaigns.
• Track and optimise conversion funnels from social media to sales.
• Generate and nurture leads through targeted paid ads and organic strategies.
• Develop content that positions the brand to increase market share and revenue.

Content Creation & Marketing

• Design and produce high-quality graphics, videos, and written content for social media.
• Stay updated on industry trends, competitor activity, and emerging tools.
• Run storytelling campaigns to drive customer engagement and loyalty.
• Coordinate with influencers, brand ambassadors, and partnerships for promotions.

Analytics & Reporting

• Track key performance metrics (reach, engagement, conversions, ROI).
• Provide weekly/monthly reports on campaign performance and recommendations for growth.
• Use tools like Meta Business Suite, Google Analytics, or other analytics platforms to measure success.

Advertising & Paid Campaigns

• Plan, execute, and optimise paid advertising campaigns (Facebook Ads, Google Ads, LinkedIn Ads, TikTok Ads, etc.).
• Monitor budgets, bids, and targeting to maximise ROI.
• A/B test creatives and copy to improve results.

Required Skills or Experience

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Business, Graphic Design or related field (preferred).
• Proven experience as a Social Media Specialist, Digital Marketer, or similar role with a focus on sales.
• Knowledge in graphic design will be an added advantage
• Strong knowledge of major social media platforms and their advertising tools.
• Graphic design and video editing skills (Canva, Adobe Suite, CapCut, etc.).
• Excellent copywriting and storytelling abilities.
• Data-driven with strong analytical and reporting skills.
• Strong understanding of sales funnels, digital marketing, and consumer behaviour.
• Ability to work under pressure, meet deadlines, and handle multiple campaigns.

Key Competencies

• Creativity and innovation.
• Strong communication and interpersonal skills.
• Strategic thinker with a results-oriented mindset.
• Team player with ability to collaborate across departments.
• Adaptability to fast-paced digital trends.

Performance Indicators (KPIs)

• Growth in followers and engagement rate.
• Lead generation and sales conversion from social media campaigns.
• ROI on paid ad campaigns.
• Increased brand awareness and customer loyalty.
• Achievement of monthly/quarterly sales and marketing targets.

Salary & Benefits

• Competitive salary based on experience.
• Performance-based bonuses and sales incentives.
• Opportunities for career growth within the organisation.

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