Riohs College of Design Sales / Marketing Jobs in Accra
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About Riohs College of Design
For over 15 years, Riohs College of Design has been at the forefront of Ghana’s creative education sector, training over 3,000 designers, supporting 640+ established brands and earning 11 national and international awards.
Our philosophy “Unearthing Potentials, Making Seasoned Professionals.” defines our commitment to transforming raw talent into industry-ready professionals through affordable, creative and practical education.As we expand into a Creative Arts & Vocational Hub, we are seeking a dynamic and innovative Marketing Managerto lead our brand growth, student recruitment and strategic communications.
Position Overview
The Marketing Manager will lead all marketing, branding and communications initiatives across Riohs’ programs and platforms. The ideal candidate is both strategic and creative, capable of transforming Riohs’ story into campaigns that drive student enrollment, partnerships and brand visibility.
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Key Responsibilities
Strategic Marketing & Branding
- Develop and execute a comprehensive marketing strategy aligned with Riohs’ growth roadmap (2025–2027).
- Strengthen Riohs’ positioning as Ghana’s leading creative and vocational training institution.
- Plan and manage annual marketing budgets, ensuring cost-effective and data-driven campaigns.
Student Recruitment & Lead Generation
- Design and implement student enrollment campaigns (digital, offline and experiential).
- Optimize lead generation funnels and manage the admissions marketing process from inquiry to enrollment.
- Monitor and analyze campaign performance to achieve conversion growth.
Digital Marketing & Content Management
- Manage Riohs’ website, social media and digital presence (Facebook, Instagram, TikTok, LinkedIn).
- Produce and supervise creative content that highlights student success stories, alumni brands and institutional milestones.
- Run SEO, email and paid ad campaigns to increase visibility and engagement.
Public Relations & Partnerships
- Build and manage relationships with media houses, industry partners and corporate sponsors.
- Organize press releases, media interviews and promotional collaborations.
- Represent Riohs at exhibitions, education fairs and public events.
Creative Direction & Brand Consistency
- Supervise production of marketing materials (videos, photography, brochures, flyers and digital content).
- Ensure visual and message consistency across all brand touchpoints.
Market Insights & Research
- Conduct competitor and trend analysis within the creative and vocational education sector.
- Use insights to recommend new marketing opportunities and product positioning.
Qualifications & Experience
- Bachelor’s degree (or higher) in Marketing, Communications, Business, or related field.
- Minimum 5 years of professional experience in marketing, ideally within education, fashion or creative industries.
- Demonstrated expertise in digital marketing, social media management and campaign analytics.
- Excellent communication and writing skills.
- Proficiency with Google Ads, Meta Ads, Canva/Adobe Suite and CRM tools preferred.
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Core Competencies
- Strategic and analytical thinker.
- Strong creative judgment with an eye for visual storytelling.
- Organized and results-oriented.
- Collaborative and innovative mindset.
- Passionate about youth empowerment, education and design.
Performance Indicators (First 12 Months)
- Achieve 50–60% increase in student enrollment through effective marketing campaigns.
- Grow Riohs’ social media following and engagement by 40% or more.
- Establish at least 3 new industry or corporate partnerships.
- Launch 2 major campaigns per academic cycle that drive brand awareness and conversion.
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