Plugin Digital Advertising/Media Jobs in Accra
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Are you the kind of strategist who lives at the intersection of creativity, data, and digital storytelling?
The one who can turn clicks into conversions — and ideas into impact?
If that sounds like you, keep reading.
Purpose
To drive the agency’s digital performance through strategic planning, execution, and optimization of paid and organic campaigns — maximising reach, engagement, and conversion across platforms. This role oversees the performance marketing, community, content, and influencer management functions, ensuring integrated digital impact for clients.
Key Responsibilities
1. Digital Strategy & Planning
- Develop comprehensive digital marketing strategies aligned with client objectives (awareness, engagement, conversion, retention).
- Build full-funnel media plans across search, social, and display.
- Integrate influencer, content, and community marketing into campaign strategies to drive brand relevance and loyalty.
- Collaborate with creative and data teams to ensure campaigns are insight-led and results-driven.
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2. Paid Media & Performance Optimization
- Plan, execute, and optimize ad campaigns on Google, Meta, TikTok, X, YouTube, and programmatic platforms.
- Conduct A/B tests, analyze data, and refine targeting to maximize ROI.
- Manage SEO, SEM, and retargeting to improve visibility and conversions.
- Prepare weekly and monthly performance dashboards with clear insights and recommendations.
3. Content & Community Management
- Oversee the creation and distribution of engaging content across all social media platforms.
- Supervise community managers to ensure consistent brand tone, responsiveness, and customer engagement.
- Develop content calendars and review creative outputs for digital channels.
- Use social listening tools to monitor sentiment, trends, and emerging engagement opportunities.
4. Influencer & Partnership Management
- Identify and vet influencers aligned with client brand values and campaign objectives.
- Develop influencer briefs, contracts, and performance tracking systems.
- Manage influencer collaborations, ensuring authenticity and measurable impact.
- Build long-term influencer relationships and community partnerships to sustain engagement.
5. Team & Budget Management
- Lead and mentor the performance marketing, content, and community teams.
- Oversee budget allocation and spend efficiency across campaigns.
- Ensure smooth collaboration between digital, creative, and media departments for integrated execution.
Skills & Qualifications
- Proven experience in digital marketing, media buying, and social media strategy (minimum 5–7 years).
- Strong analytical mindset with deep understanding of ad metrics, audience segmentation, and conversion optimization.
- Proficiency in tools like Google Ads, Meta Business Suite, TikTok Ads Manager, Google Analytics, and Data Studio.
- Excellent leadership and communication skills.
- Ability to balance creative thinking with performance metrics.
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KPIs
- ROAS (Return on Ad Spend): Minimum target based on client benchmarks.
- Conversion Rate Improvements: Quarter-on-quarter increase in lead or sales performance.
- Cost Per Acquisition (CPA): Maintained within or below target levels.
- Community Engagement: Growth in followers, engagement rate, and sentiment.
- Influencer ROI: Engagement and reach relative to cost.
- Content Performance: Improvement in CTR, impressions, and organic engagement.
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