Dannex Ayrton Starwin Sales / Marketing Jobs in Accra
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PRIMARY JOB PURPOSE
- To create demand for products through marketing products to doctors and pharmacists by influencing their prescription and dispensing habits towards DAS products
- To build the product and corporate brand.
- To ensure high-quality customer service to hospitals, pharmacists and other healthcare institutions
- To carry out competitor mapping and analysis
- To provide quality weekly and monthly business reports to line managers
MAIN RESPONSIBILITIES/DUTIES:
Selling (Achieve or surpass set targets):
- Present and sell company products to medical professionals.
- Responding to sales enquiries and making follow-ups.
- Prospect for new business through cold calls, appointments and planned visits.
- Negotiates for contracts and orders on behalf of the company and ensures prompt delivery.
- Collection of money for all sales made
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Marketing (Market Growth):
- Developing and implementing strategies to increase opportunities for the company in the medical and healthcare sector.
- Conduct product detailing to doctors, nurses, pharmacists and other staff members in the healthcare sector.
- Organize and make product and corporate presentations to the medical fraternity.
- Developing and sustaining the market and the interface between the market and the company
Customer & Consumer Management:
- Establishing a strong customer network
- Facilitating customer complaints with the CRM Team.
- Effective Customer Engagement with customers to highlight the benefits of our products and drive customer profitability.
- Attends professional association gatherings so as to showcase company products.
- Conduct mini product launches when necessary.
- Planning marketing communication i.e. advertising, public relations, sales promotion.
- Carry out prescription pattern audits and competitor intelligence collection and update the company.
- Gathers and analyze information through market intelligence and provide advice to guide the company’s strategic decisions.
- Train members of the medical fraternity on company products.
Competitor Intelligence Gathering Process:
- Carry out prescription audits and competitor intelligence collection and continuously update the company
- Carry out market surveillance and provide timely advise to the company
Territory & Customer Relationship Management:
- Building and maintaining a positive and lasting working relationship with the medical fraternity.
- Management and maintaining customers.
- Handling customer complaints.
- Product listing to hospitals and institutions
- Registration of new customers
Reports:
- Compiling and submitting weekly and monthly reports as required.
- Monthly planner to the Line manager
Weekly planner and Weekly field call report to the line manager
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- Weekly sales report to the line manager
- Weekly sales plan to the line manager
- Monthly Sample reconciliation report to the line manager
- Monthly performance review presentation for their territory to their line Managers
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PERSON SPECIFICATION
KNOWLEDGE, SKILLS AND ABILITIES
- Influencing
- Interaction at high level
- Innovative
- Good networking
- Assertiveness
- Strong Leadership and coaching skills
- Numerical reasoning
- Monitoring
- Analysis
- Excellence
- Collaborate
- Basic business acumen
- People management skills
- Networking
- Attention to detail
- Verbal comprehension
- Interpersonal awareness/empathy
- Verbal and written communication skills
- Negotiation skills
EXPERIENCE
Must have at least 2 years of experience in selling medical products or equipment.
QUALIFICATION
- Must be a science degree graduate, or a diploma in Pharmacy graduate or a BSC degree
- Postgraduate marketing courses are an added advantage
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