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Context & Environment
There are other significant Lube competitors in the Ghanaian Market as this is an open and unregulated market.
TotalEnergies’ market share is estimated at 33% making it one of the significant players on the market.
Industrial lubricants represent 12% of the global lubricant sales and GMVC for TotalEnergies Ghana.
The economy is largely construction-dependent but has some OEM, Steel and Cement players.
The country has over 200 Oil Marketing companies in addition to independent lubricant players.
The main differences between the various brands lies mainly with the differentiation in communication on Product Superiority and Technical Support that aids the Marketing Teams in pushing products.
This position detects growth opportunities in the lubricant market and provides sales, marketing, and technical support to develop lubricant sales in the B2B segment.
Interested applicants should:
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