Chief Marketing Officer - Jumia

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Chief Marketing Officer - Jumia

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Jumia believes that technology has the potential to transform everyday life in Africa for the better. Jumia was built to help consumers access millions of goods and services conveniently and at the best prices while opening up a new way for sellers to reach consumers and grow their businesses.

Listed on the New York Stock Exchange (NYSE) in 2019, Jumia is the leading e-commerce company in Africa, operating in 11 countries. The Jumia platform consists of a marketplace, which connects sellers with consumers, a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, JumiaPay, which offers a safe and easy solution to facilitate online payment transactions. The company offers goods across a broad range of categories, such as phones and electronics, home appliances, fast-moving consumer goods, fashion and beauty.

About the role:

As Chief Marketing Officer, you will be responsible for overseeing the planning, development and execution of marketing, viral expansion and advertising initiatives for Jumia Ghana. Generate revenue by increasing visibility and sales through successful marketing for the entire organization, using market research, partnerships, affiliates, pricing, product marketing, marketing communications, advertising, and public relations.



  • Develop overall marketing plan and in line with overall business strategy and goals.
  • Custodian of total marketing, branding and overall marketing performance.
  • Overseeing the CRM process, ROI and managing closely agreed Key Performance Indicators (KPIs) on customer acquisition, repeat purchase, Average Order Value [AOV] etc.
  • Responsible for Marketing Analytics, overseeing market research and competitive intelligence for quick decision making.
  • Prepare, own and control marketing budget.
  • Accountable for an effective organization’s marketing design; including marketing job roles, channel design and marketing resource deployment.
  • Collaborate effectively with other members of the leadership team to ensure alignment of marketing with commercial and business plans.
  • Utilize superior understanding of consumer insights and deep knowledge of local trends to identify innovative ideas for profitable growth and execute them.
  • Managing relationships with Central team in a cohesive manner that brings the best of Central and local collaboration to the benefit of the company.

Required Qualifications, Skills & Competencies:

  • Bachelor’s degree and/or an advanced degree in Marketing, Communications and Business.
  • 10+ years of experience building strong brands for companies with top class digital experiences for large, global audiences, preferably in the consumer goods industry.
  • 5+ years of data-driven marketing with strong success implementing consumer acquisition and/or retention marketing campaigns with clear business objectives and targets.
  • Track record building and leading a high-performing, cross-functional team of at least 15 people across branding, PR, digital, analytics, acquisition, and retention.
  • Expertise generating, prioritizing, testing, and delivering on initiative that can drive growth by 20%.
  • Have strong marketing, negotiating skills and networking capabilities.
  • Have effective managerial, leadership skills and networking capabilities.
  • Demonstrate excellent interpersonal and service skills.
  • Be highly organized and be able to complete multiple tasks, proactively and with initiative.
  • Self-motivated individual with a strong entrepreneurial spirit.
  • Ability to build solid and relevant relationships with marketing agencies and other local partners.
  • Excellent intellectual, analytical rigour and quantitative analysis capabilities
  • Experience in leading cross-functional projects with various internal & external stakeholders spread globally.
  • Experience managing different business verticals.
  • Strong verbal and written communication skills with the ability to talk and present confidently in front of key internal and external stakeholders and senior management.
  • Passionate about numbers, complexity, and impact.

We Offer:

  • A unique experience in an entrepreneurial, yet structured environment
  • A unique opportunity to have strong impact in building the African e-commerce sector
  • The opportunity to become part of a highly professional and dynamic team
  • An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders



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