Brand Manager - Procus Ghana Limited

Procus Ghana Ltd is a manufacturing and distribution company located in Tema. We are the proud manufacturers of the Kivo range of products, including Kivo hot pepper, Kivo curry powder, Kivo ginger powder, Kivo baked beans, Kivo Good time Non-diary creamer, and Kivo 4-in-1 Gari Soaking Mix. In addition, we are the exclusive distributor of Mutlu Spaghetti across Ghana.

Role Description

This is a full-time on-site role for a Brand Manager at Procus Ghana Ltd. The Brand Manager will be responsible for day-to-day brand management tasks, including developing and executing brand strategies, conducting market research, creating marketing campaigns, monitoring and analyzing brand performance, and coordinating with cross-functional teams. The Brand Manager will also be responsible for ensuring brand consistency and driving brand awareness.

Responsibilities

• Overseeing and developing BTL and ATL marketing campaigns
• Conducting research and analyzing data to understand the target audience better (their needs, wants, where to find them, strategies to employ to engage them)
• Devising and presenting ideas and strategies to deliver brand growth and customer acquisition
• Understanding trend analysis to keep the brand ahead of the competition
• Monitoring brand performance and reporting all gaps with plans to mitigate the same
• Brand Management within FMCG’s
• Developing the brand's long-term strategy in terms of positioning, unique selling points, target audience, etc.
• Implementing and leading the execution of all consumer communications including promotions, advertising, packaging, etc.
• Providing analysis and in-depth understanding of category including competitive product positioning and performance evaluations
• Liaise between the brand team and the advertising agency in terms of creative development
• Analyze the effectiveness of sales promotions and measurement of the impact of brand messages
• Monitor and review marketing activities geared towards sustaining the brand's integrity among its populace

Requirements

• 2 - 5 years experience in a Marketing/ Brand management or similar role in an FMCG
• Bachelor's degree/MBA in Marketing, Business Administration or related field
• Market Planning and Analytical Skills for developing and executing effective market campaigns
• Communication Skills for maintaining effective communication with stakeholders including agencies
• Must have professional experience in Microsoft Excel, Word and PowerPoint.
• Trade Marketing and Sales experience to develop impactful trade marketing campaigns and drive sales
• Ability to work independently and in a team