Copywriter - Brolly

Brolly is a dynamic and innovative startup revolutionizing auto insurance in Africa. Our mission is to keep drivers moving and powering the relentless pursuit of progress by millions of people in Africa.

Position Overview

We are looking for a creative and detail-oriented Copywriter to help us craft compelling and engaging content across various platforms. The Copywriter will be responsible for producing high-quality copy that effectively communicates our brand message, engages our target audience, and drives desired actions. The ideal candidate will have a passion for storytelling, excellent writing skills, and a strong understanding of marketing principles.

Key Responsibilities

• Write clear, concise, and compelling copy for various marketing materials, including website content, blog posts, social media posts, email campaigns, advertisements, product descriptions, and more.
• Collaborate with the marketing team to develop content strategies and campaigns that align with our brand voice, target audience, and marketing objectives.
• Conduct thorough research on industry trends, target audience preferences, and competitor strategies to inform content development and messaging.
• Edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines, style guides, and best practices.
• Optimize content for search engines (SEO) to improve visibility and ranking in search results, incorporating relevant keywords and metadata.
• Stay updated on emerging trends, new technologies, and best practices in copywriting, digital marketing, and content creation to continuously improve performance and effectiveness.
• Work closely with cross-functional teams, including design, product, and sales, to ensure alignment and consistency of messaging across all channels.

Qualifications

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
• Proven experience as a Copywriter, Content Writer, or similar role, preferably in a marketing or advertising agency or in-house marketing team.
• Exceptional writing, editing, and proofreading skills, with a strong command of grammar, punctuation, and style.
• Creative thinker with the ability to develop original ideas, concepts, and stories that resonate with target audiences and drive engagement.
• Familiarity with digital marketing platforms and tools, including content management systems (CMS), social media management tools, and analytics platforms.
• Strong attention to detail and ability to multitask in a fast-paced environment while meeting deadlines and maintaining quality standards.
• Excellent communication and collaboration skills, with the ability to work effectively both independently and as part of a team.