Copywriter - PG Advertising Agency

PG Advertising Agency, a reputable advertising company in Ghana is seeking to employ talented persons for the following vacancy: Copywriter

Purpose of the job

The purpose of this role is to plan, organise and manage all contents, concepts and build clients brands to produce the desired outcome of a high-quality product or service that satisfies our clients/customers' demands

Key Responsibilities and duties

• Come up with creative concepts or copy and content to build clients' brands
• Ensure top-notch product of concepts through all media forms (360) Radio Radio, TV, Press, Flyer, etc)
• Conduct market research to help create new strategies to promote client product/service
• Ensure that copy and content are consistent with clients' brand specifications
• Come up with PR write-ups and press releases to push clients' brands
• Come up with innovative ideas to nurture/build brands (BTL, ATL)

Qualification Required & Experience

• Bachelor’s Degree in Public communication and/or journalism, social sciences or other related field
• Long-standing experience in copywriting will be a plus agency
• 7 years post qualification experience, 5 years of which should be in a senior management position with a reputable advertising agency
• Must have good communication and interpersonal skills
• Excellent communicator both written and verbal with confidence in working with and engaging with diverse customer group
• Must be multi-creative with skills and interests that go beyond copy-writing and bring a unique POV to your creative style
• Must possess a strong aptitude for and interest in public and leadership skills

Location: Accra