Digital Marketing Specialist - Brics Africa Consulting LLC

Our client is recruiting an experienced Digital Marketing Specialist with a strong Graphic Design flair.

Job Duties Include:

Graphic Design

• Prepare graphic design work to be accomplished by gathering information and materials and planning concept; illustrate the concept by designing rough layout with sketches and mock-ups of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts;
• Support the graphic and web design needs of the company’s various lines of business to understand their business goals, the scope of work, and brand to develop customized design needs;
• Coordinate, design and manage graphical content for all of platforms including websites, print media, social media, electronic newsletters, product design, displays and productions for the organization and its clients;
• Produce videos, photography, animated graphics and other electronic multimedia;
• Actively participate in team brainstorming/concept development sessions;
• Take creative critiques from management and clients to adjust design based on these critiques; adheres to organizations' and clients branding guidelines;
• Adhere to project deadlines and provides status updates on a regular basis to management;
• Complete projects by coordinating with outside consultants, agencies, art services, printers, photographers, illustrators, other designers, staff, etc;
• Maintain technical knowledge in graphic design and emerging trends;
• Contribute to team effort by helping with other projects as needed;
• Other duties as assigned.

Digital Marketing

• Identifies target market, creates a brand image, and creates and maintains a marketing campaign for the internet and for digital technologies;
• Increases brand awareness and promotes company products and services to increase production;
• Puts together various online promotions and e-mailing campaigns to get company message out, and also performs consumer research to discover other ways of reaching customers by way of the Internet;
• Provide support for management of the website’s SEO, Google Analytics report analysis, and Google AdWords strategy;
• Establish and manage business relationships with public and private organizations that will successfully generate leads and drive customer traffic to company's lines of business; to increase brand awareness, promote company products or services and to drive prospects to conversions;
• Community and business outreach including identification of potential business opportunities and partnerships;
• Other duties as assigned.

Minimum Requirements

• Bachelor’s degree in graphic design, communication, public relations, business management, community economic development, or related field;
• 3 to 5 years of related work experience;
• Expert-level Adobe Creative Suite Skills (Photoshop, InDesign, Illustrator) is a must;
• Excellent Typography Skills
• Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC and SEM);
• Experience with the following is a plus; Javascript, HTML, CSS, and WordPress;
• A good working knowledge of the interactive production process, including graphics and optimization, and web page production;
• The ability to organize and manage multiple priorities, while demonstrating strong attention to detail and appreciation of deadlines is essential;
• Ability to communicate effectively visually, verbally and in written form with preferred Bilingual capabilities (English / Spanish);
• Strong public speaking and presentation skills;
• Excellent Microsoft Office Skills (Word, Outlook, PowerPoint, Excel);
• Demonstrate enthusiasm and commitment to the job and the company's core values;
• Understanding of the nonprofit, government, and for-profit sectors;
• Goal-oriented business sales experience with skills in networking and relationship management;
• Ability to learn and work with other emerging internet technologies;
• Ability to work well under pressure and time constraints, demonstrate an interest in continuous improvement of self and the organization;
• Entrepreneurial problem solver and solutions-focused team member;
• Focused on providing excellent customer-oriented solutions.

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