Products and Services Manager - Vodafone Ghana

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Products and Services Manager - Vodafone Ghana

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Develop, lead, and implement the strategic plan for Vodafone’s Products and Services function, Data, Voice, Pricing, VAS Roaming & International and new product development, this will include various financial and sales targets, usage penetration and consumer satisfaction goals. 

In addition, the role is responsible for Segments and prepositions, Commercial Execution, CXX and Device Management. Responsible for Pricing across all products and services stringent execution of tariff plans across the various channels. Take responsibility for achieving the revenue challenge and drive the Vodafone Tech 2025 agenda from a Telco to a TechCo.

Key Accountabilities and Decision Ownership

  • Accountable for the overall performance of the Department and Product related results. 
  • Develop and implement business plans that achieve category and segment business objectives.
    • Optimizing departmental P&L
    • Maximize device sales
    • Maximizing penetration and revenue of the category.



  • Managing the ordering of new device models, managing inventories and subsidy budget. The role will also set sales targets and initiatives, initiate marketing plans for devices and manage the sales process end to end. 
  • Manage data products portfolio, profitability, and projection of usage (traffic), subscriber growth and revenue growth.
  • Launch new products, marketing campaigns as well as manage the partnerships with major players in the data space.
  • Validation of research plan participates at innovation proposal process and Preparation of a product/process improvement brief.
  • Validating consumer product needs from Product/Process brief profile and validate product brief profile for product/process improvements.
  • Defining and validating creative brief, and developing internal and external communication strategy (including communication bulletin and launch event)
  • Lead the team to Identify, develop, and maximize right pricing methodology to meet business objectives for all products.
  • Ensure profitability of products by reaching the desired satisfaction of consumer
  • Guarantee cross-functional cooperation and communication with other Departmental Managers to achieve time to market effectiveness and organizational efficiency.
  • Ensure that all processes are aligned with corporate policies.
  • Using market and customer-based insights to develop compelling offers to acquire target customers [including management of all VAS, Roaming and International Operator agreements]
  • Identifying market trends, opportunities, and risks to support Consumer Business pricing, tariffs and promotions that drive Voice revenue and customer acquisition for Non-Voice, Roaming & International customers 
  • Responsible for the P&L [business case] of Voice, Non-Voice, Roaming & International offers
  • Interfacing with internal and external stakeholders to deliver against the roadmap and bring offerings to market 
  • Making sure product performance targets are being tracked, monitored with appropriate reporting of any variations from expected trends.
  • Voice Revenue (inc. PAYG, Incoming, Roaming and IDD) is circa 65% of consumer revenue and requires focus re pricing and opportunities for growth
  • Ownership and management of the relationship with new customers [acquisition plus first 3 months with Vodafone]
  • Developing a portfolio/roadmap of customer offerings for testing, implementation and roll-out that is within the marketing budget and aligned to the overall marketing roadmap 
  • Working with internal stakeholders to deliver compelling customer offerings to market through an ever-evolving Non-Voice product set that are aligned with our core pillars.
  • Take on innovative products from strategy and segment team, see these through to launch. Once launched work for up to a period of 6 months to ensure product/service is fully settled then pass on to appropriate segment for business-as-usual operational monitoring.

Core competencies, knowledge, and experience

  • Substantial experience in consumer marketing, product or brand management or strategic planning 
  • Strong industry understanding and knowledge
  • Experience in delivering marketing insights and leading strategy within a large, complex organization 
  • Experience in telecommunications, mobile and network services
  • Experience in developing and or managing Value Added Services including Data
  • Experience in Roaming & International business propositions and operations
  • Excellent interpersonal skills and ability to build strong working relationships across the organisation
  • Result-oriented – able to recommend and take corrective action, if appropriate
  • Commercially-minded – comfortable with financial data and/or making business cases
  • Strong commercial acumen 
  • Strong leadership skills
  • Should be a good people manager with the ability to drive through projects to expected cost, timelines and scope
  • Good presentation skills 
  • Ability to work with cross-functional teams and with good stakeholder management skills.
  • Strong execution skills with a proven track record of delivery



Must have technical /professional qualifications

  • University degree in marketing, communication, engineering and/or business administration.
  • Preferably an MBA or master’s degree
  • Minimum 10+ years of Managerial experience
  • Experience in managing teams
  • Focus on cross-functional teams 
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