Marketing Officer - Ghana News Agency

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Marketing Officer - Ghana News Agency

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The Ghana News Agency (GNA) is inviting applications from suitably qualified, result-driven, competent, and dynamic professionals to fill various vacant positions. The available position is Marketing Officer.

Job Description: Key Duties and Responsibilities

  • Implements approved policies, standard operating procedures (SOPs), work plan and other support systems to manage the Business Development & Marketing Department.
  • Implements approved marketing and sales initiatives/plans to market and sell the Company’s products and services to meet the requirements/expectations of Clients as well as develop new business relationships.
  • Assists in the preparation of adverts designs and media concepts for clients.
  • Ensures the prompt payment of placed advertisements and fast delivery of contracts.
  • Solicits advertisement service for the Agency.
  • Collaborates with the Finance Department in collecting debts from advertising and subscription clients.
  • Liaises with the Finance Department in the monitoring of rent proceeds.
  • Keeps and updates records on the advertising and subscription business.
  • Provides input in formulating new product and service from inception to respective launch to meet growing and changing customer needs.
  • Coordinates and monitors sales activities to improve and optimize revenue growth, expand business, and improve sales productivity.
  • Monitor and identify areas of concern for marketing/sales and propose corrective actions to address concerns and maximize profitability.
  • Maintains and updates data on sales activities and clientele for easy accessibility and retrieval of information.
  • Maintains a network of contacts that will support the operations of the Business Development & Marketing Team.
  • Prepares monthly and periodic reports on all sales and marketing activities.
  • Performs any other duty(s) assigned by Superior Officer.



Qualification Required & Experience

  • Bachelor’s Degree in Marketing, Sales, Project Management, or related field.
  • Five (5) years relevant working experience in related role.
  • In-depth working knowledge and experience in sales/marketing operations.
  • Good knowledge of distribution channels available and how these can be leveraged.
  • Proven planning and organizing skills.
  • Excellent marketing and sales and customer service focus.
  • Good knowledge/understanding of sales delivery benchmarks and standards.
  • Strong negotiation, networking and influencing skills.
  • Good knowledge/understanding of market segmentation, value propositions and customer profiles.
  • Good knowledge and understanding of project management and administration.
  • Ability to work under pressure in a target driven environment.
  • Ability to maintain professional relationships relevant to the development of business potential partnerships.
  • Knowledge in the use of Microsoft Word, PowerPoint, Excel and business development software/tools.

Location: Accra

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