Marketing Executive - Golden Africa Ghana

The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience.

Responsibilities

• Attend Market Activities and supervise teams on the ground for successful implementation
• Supervise marketing and branding material instalments and launches
• Work with the marketing team to manage brand and marketing initiatives.
• Conduct offline and online market surveys for markets across Ghana.
• Implement ground Market performance, share, visibility, trend analysis and dynamic studies on a continuous basis.
• Develop and execute marketing campaigns in support of the Marketing Department
• Perform market and client research.
• Create reports on marketing performance and monthly market update reports.
• Maintain schedules for marketing initiatives.
• Assist with social media and website content.
• Attend trade shows and company events.
• Organize and manage marketing collateral.
• Initiate and control surveys to assess customer requirements and dedication.
• Write creative copy for diverse marketing distributions (brochures, press releases, website material etc.)
• Maintain relationships with media vendors, publishers, and merchandise suppliers to ensure collaboration in promotional activities.
• Monitor progress of campaigns using various metrics and submit reports of performance
• Collaborate with managers in preparing budgets and monitoring expenses.

Competence

Managerial Competence

• Ability to organize, plan, control and monitor.
• Ability to lead and supervise a team.
• Posse critical thinking skills.

Technical Competence

• Posse creative writing & skills.
• Ability to organize & coordinate events

Personal Competence

• Team player.
• Good communicator.

Requirements

• Bachelor's degree in marketing or related field.
• 3 years of relevant experience.
• Strong analytical, communication, time-management and creativity skills
• Strong ability to focus on customer/market and take initiative Experience with social media.
• Proficiency in Microsoft Word preferably excel.