Senior Manager, Digital Platforms - MTN Ghana

Job Summary:

Lead in managing and scaling the key MTN Digital Platforms i.e., Chenosis, Ayoba, MTN Play and new platform verticals to ensure delivery on revenue targets.

Key Tasks:

• Manage the growth of ayoba in Ghana: this includes driving acquisition activities but also engagement and retention
• Localize the ayoba experience for Ghana through pushing the concept of super-app and by ensuring the ayoba experience is relevant for Ghana
• Drive the MTN API internal platform to make it the core for innovation and digital products
• Drive Chenosis, the MTN API Marketplace, through business development, pre-sales and ideation and delivery of new APIs or services
• Drive Mobile Advertising, to make it a key area for revenue growth for Digital. This includes improving data analytics and segmentation, developing of new inventory, implementing of innovative business development strategies, supporting sales
• Drive together with the EBD team the development of the new SME Digital Business Hub that will enable start-ups and businesses to get easier access to MTN products and APIs
• Develop and implement a strategy to partner with start-ups through selected institutions (e.g., MEST) and by implementing products and offers suitable for this segment

• Drive the implementation and roll-out of the MTN Play 2.0 platform, the new marketplace for MTN digital services
• Scan the business and evaluate opportunities related to customer and stakeholder needs and provide guidance in relation to digital platforms and innovations for long-term competitiveness and growth.
• Provide guidance and direction to functional and departmental leads across the business on digital platforms solutions to enable their functional digital goals, objectives, and roadmap where possible.
• Collaborate with other business units in the development of business models and develop measurement strategies to support ongoing strategy development and project optimization.
• Lead the design and development of platform services for multiple market segments, across the entire spectrum of customers
• Network and build solid relationships with internal units and relevant third parties (e.g., Content providers, technical partners, business consultants etc.) and develop a close working relationship with relevant information sources to provide integrated platform services
• Anticipate, define, and help capture opportunities leveraging multiple sources of data for digital innovation: trends, customer insights, Behavioural and attitudinal data, and competitive information among others.
• Leverage analytics to assess the potential needs of the market at large, the evaluation of the feasible solution sets and the barriers to adoption by customers and/or consumers.
• Work with internal and external partners to provide great user experiences based on customer insights into all digital platforms to deliver business value.
• Lead collaborations with international and local partnerships on content and other digital services.
• Leadership on the evaluation of financials and business cases for relevant digital platforms and innovative initiatives.
• Use relevant metrics and measures to routinely monitor progress against targets and take appropriate managerial action to ensure targets are met or exceeded.

Education:

• A First Degree in Computer Science or business with technology specialization
• Scrum Master or Product Owner certification or proven experience of having worked using the Scrum framework
• Technical knowledge of APIs and digital architecture

Experience:

• Minimum of 8 years related work experience in a digital organization/global/multinational
• management consultancy (understanding emerging markets an advantage)
• Experience managing platforms (e.g., e-commerce, advertising etc.)
• Good experience and knowledge of the main digital analytics and advertising tools like Google
• Analytics, Google Data Studio, Appsflyer, Airship etc.
• Advanced digital skills
• Experience with digital advertising (e.g., Google Ads)
• At least 5 years managing projects with cross-functional teams and/or people