Marketing Manager - Ghana HR Solutions



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Ghana HR Solutions Sales / Marketing Jobs in Accra


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Our client, a manufacturing company is looking to hire a Marketing Manager to help manage its operations in Ghana.

ROLE PROFILE

The successful applicant will be responsible for supervising the marketing department to ensure brand standards are adhered to. He /She will develop and protect the brand in Ghana.

DUTIES/RESPONSIBILITIES

  • Develop marketing strategies.
  •  Manage projects, campaigns and activities to achieve the overall goal of maximizing company profit.
  • Ability to manage everything from Developing Marketing Materials using Market Research and Competitive Intelligence to Project management.
  • Planning campaigns to ensure the brand has an edge in the market.
  • Designing with his or her team complying with brand standard artwork as per brand standard library.
  • Research products, services and current strategies to identify new opportunities
  • Bring strategic ideas to the table and innovate with team members on approaches to improving customer experience, conversion & retention rates
  • Development and implementation of the Company’s marketing calendar including developing media plans while monitoring competition.
  • Support new business pursuits, understanding the opportunity, establishing activities & outputs, estimating hours.
  • Deploy web, social media, email, collateral, merchandise, and other communications effectively with a corporate support team.
  • Plan and execute marketing events in coordination with restaurants.
  • Collect and analyze data to improve marketing programs.
  • Must be able to demonstrate growth in sales as a result of marketing efforts and execute store level Local Store Marketing (LSM) initiatives.
  • Ownership of the local brand responsibility.
  • Own and manage all Social media including Google my Business.
  • Manage and have a sound understanding and experience in creating artwork.
  • Assists and/ or completes additional tasks as assigned.


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Required Skills or Experience

EDUCATION/QUALIFICATION

  • Minimum First Degree in Marketing, MBA in Marketing or any other related field.

  • Membership of CIMG is an advantage.

  • Minimum of 5 years of working experience in brand management.

  • Manager level in an International or local large FMCG, retail or QSR brand is an advantage.

  • Opening experience will be an added advantage.

REQUIREMENT

  • Excellent communication and good interpersonal skills

  • Strong interpersonal skills and extremely resourceful.

  • Strategic thinker.

  • Ability to complete tasks timeline.

  • Ability to understand creative artwork.


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