Senior Manager, Brands &Communication - MTN Ghana

Job Summary:

Responsible for contributing to the overall MTN Brand performance through superior brand positioning, an integrated TTL brand communication, TTL engaging digital media, and event sponsorship strategies.

Job Role Key Tasks:

Key Tasks:

• Lead the execution of MTN Ghana marketing strategy which includes input into the MTN Ghana business plan and the execution of the strategies there off, including the following:

• Brand positioning (ATL, Print, OOH, digital & Customer Connection touchpoints)
• Brand communication across all relevant media channels including digital/social media
• Media Profiling and Intelligence (Customer/Consumer & Products)
• Alignment to Mission, Vision, and Strategic themes
• Developing and Implementing a 360 Communications plan to impact Brand awareness and recognition for the Business across all its portfolios Consumer, Mobile Financial Services (MFS), Enterprise, and Digital.
• Develop relationships with key media to ensure growth in coverage both online and offline.
• Communicate the Brand to internal customers and stakeholders alike ensuring MTN compliance standards
• Provide accurate, timely and actionable research/analysis on: Advertising media landscape, Media Inflation, social media trends, Brand Tracking Reports etc.
• Lead through end-to-end project management the delivery of MTN Ghana’s events, sponsorships, media concepts, etc. to ensure a return on investments both financially and to the brand.
• Build clear and coherent Customer and Competitor Knowledge insights for decision-making across the entire customer touchpoints.
• Advice on reporting systems and reports to be incorporated into business and update the leadership on customer and competitor reports for decision making.

• Liaise with Customer Relations division in addressing digital channel/social media engagement with the brand and Customers
• Provide ongoing and ad hoc reports on key Customer Experience elements of the business.
• Supervisory/Leadership/Managerial Complexity:
• Set goals and objectives for direct reports, monitor progress, and maintain motivation
• Manage performance of the team.
• Identify staff training and development needs and implement necessary actions
• Responsible for Career management of the team
• Input in hiring talents.
• Create an enabling culture and environment for the team to deliver on business objectives

Job Requirements

Education and Competencies

Education:

• Bachelor’s Degree in Business and other related qualifications
• Post Graduate degree (Marketing and Brand Communications preferably) is an added advantage

Experience: 

• 8 years of multi-faceted marketing experience with corporate/multinational organizations
• A minimum of 5 Years at Managerial Level with exposure to Brands & Communication management
• Experience in brand positioning aligned to market and market trends

Competencies

Professional/ Technical Competencies:

• Communication & Messaging
• Appreciation of the telecommunications ecosystem
• Project management
• Research and Statistical analysis and interpretation
• Brand management
• Business risk management(Marketing, branding, reputation)
• Knowledge of issue management strategies and crisis communication
• Media relations management
• Quality assurance
• Strategic agility

Skills & Physical Competencies:

• Ability to manage conflict, accountability, self and team performance.
• Innovative takes initiative, result oriented and develops self consistently
• Leadership skills, customer-centric, collaborative and ability to coach & develop direct reports
• Trustworthy, integrity and ethical in dealings
• Ability to focus on priorities and plans, manages and monitors work effectively
• Good written and verbal communication, presentation skills,
• Facilitation and consulting skills
• Negotiation skills
• Global thinker, Analytical thinking, and problem-solving abilities.
• Ability to handle issues with tact and diplomacy
• Ability to manage own time and workload and juggle conflicting priorities