Senior Manager, Brands &Communication - MTN Ghana



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Job Summary:

Responsible for contributing to the overall MTN Brand performance through superior brand positioning, an integrated TTL brand communication, TTL engaging digital media, and event sponsorship strategies.

 

Job Role Key Tasks:

Key Tasks:

  • Lead the execution of MTN Ghana marketing strategy which includes input into the MTN Ghana business plan and the execution of the strategies there off, including the following:
  • Brand positioning (ATL, Print, OOH, digital & Customer Connection touchpoints)
  • Brand communication across all relevant media channels including digital/social media
  • Media Profiling and Intelligence (Customer/Consumer & Products)
  • Alignment to Mission, Vision, and Strategic themes
  • Developing and Implementing a 360 Communications plan to impact Brand awareness and recognition for the Business across all its portfolios Consumer, Mobile Financial Services (MFS), Enterprise, and Digital.
  • Develop relationships with key media to ensure growth in coverage both online and offline.
  • Communicate the Brand to internal customers and stakeholders alike ensuring MTN compliance standards
  • Provide accurate, timely and actionable research/analysis on: Advertising media landscape, Media Inflation, social media trends, Brand Tracking Reports etc.
  • Lead through end-to-end project management the delivery of MTN Ghana’s events, sponsorships, media concepts, etc. to ensure a return on investments both financially and to the brand.
  • Build clear and coherent Customer and Competitor Knowledge insights for decision-making across the entire customer touchpoints.
  • Advice on reporting systems and reports to be incorporated into business and update the leadership on customer and competitor reports for decision making.

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  • Liaise with Customer Relations division in addressing digital channel/social media engagement with the brand and Customers
  • Provide ongoing and ad hoc reports on key Customer Experience elements of the business.
  • Supervisory/Leadership/Managerial Complexity:
  • Set goals and objectives for direct reports, monitor progress, and maintain motivation
  • Manage performance of the team.
  • Identify staff training and development needs and implement necessary actions
  • Responsible for Career management of the team
  • Input in hiring talents.
  • Create an enabling culture and environment for the team to deliver on business objectives

Job Requirements

Education and Competencies

Education:

  • Bachelor’s Degree in Business and other related qualifications
  • Post Graduate degree (Marketing and Brand Communications preferably) is an added advantage

 

Experience: 

  • 8 years of multi-faceted marketing experience with corporate/multinational organizations
  • A minimum of 5 Years at Managerial Level with exposure to Brands & Communication management
  • Experience in brand positioning aligned to market and market trends

 

Competencies

Professional/ Technical Competencies:

  • Communication & Messaging
  • Appreciation of the telecommunications ecosystem
  • Project management
  • Research and Statistical analysis and interpretation
  • Brand management
  • Business risk management(Marketing, branding, reputation)
  • Knowledge of issue management strategies and crisis communication
  • Media relations management
  • Quality assurance
  • Strategic agility

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Skills & Physical Competencies:

  • Ability to manage conflict, accountability, self and team performance.
  • Innovative takes initiative, result oriented and develops self consistently
  • Leadership skills, customer-centric, collaborative and ability to coach & develop direct reports
  • Trustworthy, integrity and ethical in dealings
  • Ability to focus on priorities and plans, manages and monitors work effectively
  • Good written and verbal communication, presentation skills,
  • Facilitation and consulting skills
  • Negotiation skills
  • Global thinker, Analytical thinking, and problem-solving abilities.
  • Ability to handle issues with tact and diplomacy
  • Ability to manage own time and workload and juggle conflicting priorities

How To Apply

Interested applicants should:

Click Here To Visit The Official Website To Read More & Apply Online




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  • The Recruiter reserves the right not to proceed with filling the position.
  • An application will not in itself entitle the applicant to an interview.

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