Jobs : Marketing Specialist - Bolt Ghana



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We are looking for a talented hands-on marketer to support the growth of our brand in Ghana by planning and executing local marketing campaigns to acquire new users and drivers.

 

Your daily adventures will include:

  • Increase Bolt’s brand visibility in Ghana
  • Grow the number of both active riders and drivers
  • Develop and implement local marketing campaigns and PR strategy
  • Implement social media strategy for Bolt’s local social media channels
  • Uncover brand partnerships with other local brands to increase user acquisition and brand awareness
  • Be in charge of local events and event partnerships to increase brand visibility in your country
  • Review and analyze the performance of all local marketing activities, ensuring they stay within budget and deliver optimal ROI

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We are looking for:

  • 3+ years of marketing experience
  • Experience with ideating for consumer brands (including uncovering insights and distilling them via offline and online brand experiences)
  • Experience with social media management Knowing your C-s (CPM, CPC, CPI are part of your vocabulary)
  • Outstanding English copywriting skills
  • Entrepreneurial get-things-done attitude and good collaboration skills
  • Data-driven approach to tracking and analyzing campaign results

 

You will get extra credits for:

  • Experience in sharing economy, tech business, transport industry, startup or dynamic high-growth company
  • Experience in product launches or running a business




Disclaimer

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  • The Recruiter may amend, delete or expire jobs at any time without notification.
  • The Recruiter reserves the right not to proceed with filling the position.
  • An application will not in itself entitle the applicant to an interview.

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