Coordinator, Segment & Product Development - MTN Ghana

Job Summary:

Support in the management of existing and new products and services within the segment portfolio and undertake product performance appraisals regularly to ensure positive revenue generation and product health towards the reduction of churn and the growth of the commercial segment.

Job Context

• Highly dynamic and competitive telecommunication industry
• Advancement in global technology trends
• MTN Group business standards and practices
• Diverse cultural environment
• Segmentation structure implication
• Performance driven environment
• Developing sophisticated client base

Job Role

• Develop the relevant and targeted marketing strategies for the market segments (Public/Gov’t  sector & SME, LCA/MNC/ Fixed, Digital etc) to support sales and position MTN Business as a leader in the ICT space
• Segment based product development
• Developing products based on new innovation that adapt the use of existing and new technologies
• Bundling and developing segmented niche offers
• Appropriate adherence to required PPPs
• Ability to handle product related financial KPIs (effective pricing, business cases etc)
• Generation of promotions & market stimulation to generate incremental revenues
• Churn and growth management
• Segment performance reporting
• Database management for product related activates (PCDs, TCFs, UATs , research and assessment reports and all other product  and marketing collateral ) within the division
• Coordinate with Marketing and other relevant departments in developing and executing effective Go to Market strategies

• Monitor and report on promotional campaign effectiveness and ROI.
• Product lifecycle management
• Application of data and insights in product development and GTM process

• Training and product knowledge sharing within the division and the entire organisation

Job Requirements

Education and Competencies

Education

• Minimum of Bachelor’s Degree in Commerce/ Marketing/ Computer Science/ Engineering or equivalent Business qualification

Experience

• Minimum of 3 years relevant experience in a similar role in the Telecoms industry

Competencies

Professional/Technical Competencies

• Product Development
• In depth knowledge of the market and industry
•  Knowledge of the segments within the enterprise space
• Understanding of technology and services
• Knowledge of standard policies, practices and procedures
• Good communication skills – both verbal and written

• MS Excel
• Excellent presentation and Interpersonal skills
• Natural relationship builder
• Innovative and robust in thinking
• Commercial Acumen

Skills/Physical competencies:

• Manages self and team performance, good conflict management, takes and manages accountability
• Energy & Drive – Innovative, takes initiative, result oriented and develops self consistently
• Interpersonal Skills  –  Leadership, customer centricity, collaborative and  coaches & develops direct reports
• Personal Skills  – Trustworthy, integrity u in dealings
• Operating Skills – Ability to focus on priorities and plans, manages and monitors work effectively
• Organisational Positioning Skills  –  Good written and verbal communication, presentation Skills, commitment to the organization
• Strategic Skills – Global thinker, Analytical thinking and Problem solving abilities.

Behavioral Competencies:

Must live the MTN Values of

• Can Do; Integrity; leadership; Innovation; Relationships