Marketing Officer - Planned Parenthood Association of Ghana (PPAG)

Job Description

• Reports To:   Business Development Manager
• Location:   Head Office (Accra), (Founders’ Centre)

The Planned Parenthood Association of Ghana (PPAG), an NGO and a member of the International Planned Parenthood Federation (IPPF), and a leading provider of Sexual and Reproductive Health (SRH) education and services, hereby invites result-oriented and committed persons to apply for the following vacant position to be filled in the Association

Job Purpose:

• To be responsible for all marketing strategies and activities within the Association and provide direction and feedback on major projects and ventures.
• Make key decisions regarding product distribution, budgeting, branding and sales
• Works with other officers to set the overall direction and objectives for product and service offerings.

Key Responsibilities:

• Promote the name, product and service of the unit through effective Marketing and Resource mobilization strategies.
• Research and analyses market trends, competitor offerings, demographics and other information that affects marketing strategies in order to establish the best way to reach target groups
• Use the research findings and analysis to provide direction to marketing to SMT through the supervisor regarding upcoming marketing projects, new products or services and overall strategy
• Identify areas for improvement in product offerings, sales tactics, marketing strategy and promotional activities to create brand awareness
• In collaboration with the supervisor, approves all marketing campaigns and plans before they are implemented.
• Weigh in on important decisions involving product advertising, packaging, media channels and branding
• Liaise with stakeholders and vendors to promote success of activities and enhance the Association’s presence.
• Develop and communicate through the Association’s Customer Relationship Management (CRM) system
• Write, edit and proofread marketing material for use in different channels.
• See all ventures through to completion and evaluate their success using various metrics
• Maintain the Unit’s budget and ensure all marketing activities are cost-effective
• Monitor marketing and sales performance and adjusts strategies as needed
• Ensure that client’s expectation and service demands are met and delivered in time.
• Assist in ensuring quality control for all job orders.
• Liaise with Manager to prepare job dockets.
• Maintain the department's budget and ensures all marketing activities are cost-effective.
• Conduct market research to identify opportunities for promotion and growth
• Welcome visitors to the unit and assist them in the purpose of their visit.
• Ensure that in-coming mails to the Managers outfit are sorted and duly dealt with.
• Work with other company officers to establish budgets and marketing objectives.
• Monitor marketing and sales performance and adjusts strategies as needed

Required Skills or Experience

• A good first degree in Marketing OR Professional qualification OR its equivalent in related field with a minimum of three (3) years relevant working experience. A secretarial background will be an added advantage.

The Person Must:

• Have very good communication and report writing skills
• Be honest, transparent, reliable and duty-conscious with good looking personality
• Have high sense of responsibility, humor, be judgmental and able to take initiatives
• Be a team player and self-motivated
• Be able to work for long hours
• Have excellent human relationship skills and be youth friendly.
• Have the ability to  source for information and initiate innovative strategies for enhanced performance
• Be able to work with little or no supervision
• Be able to travel at short notice