Marketing Manager - Suma Rural Bank

Suma Rural Bank is a reputable rural bank in the Bono Region with 8 agencies. We are searching for a Marketing Manager to join our team.

Job Purpose

The Marketing Manager shall be the head of the marketing department and shall be responsible for the planning, management and execution of all marketing initiatives and the day-to-day marketing functions of the bank

Job Description

• Will be required to set up the marketing department
• Responsible for the planning, management and execution of all marketing initiatives and the day-to-day marketing functions of the bank
• The successful applicant shall lead the team to develop and implement a marketing programme that will be in alignment with the overall bank’s strategic objectives set
• Direct, supervise and coordinate the marketing staff
• Collaborate with the management Team headed by the CEO to develop targeted marketing activities that will assist in the achievement of brand/agency goals

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• You will facilitate, lead and manage new product development processes to come up with attractive, suitable and market responsive products for the bank
• Review the performance of the bank’s products and services on monthly basis
• Execute targeted marketing campaigns, including development and coordination of advertising (traditional and digital), agency signage’s and website content
• Assure all forms of advertising meet compliance requirements and marketing standards
• Ensure the bank’s website content is updated with relevant and up-to-date resources and information to help customers and the general public with their financial needs
• Conduct periodic market surveys to assess consumer taste and general market dynamics
• Conduct regular feedback exercises to monitor customer satisfaction and ongoing service quality
• Monitor and coordinate staff participation in local events in a manner that will enhance credibility of the bank

Qualification Required & Experience

• A minimum of a good first degree or level 3 professional qualification in marketing or an equivalent qualification from a recognised institution
• The preferred candidate will have at least 5 years of demonstrable experience as a marketer or in a related field

OR

• At least 5 years of working experience in the industry, 3 years of which should have been in a management position on a grade not lower than a Banking Officer
• Age Limit: 30 – 45 years

Personality Profile:

The successful applicant must be a well-organised, calmly composed, emotionally balanced, intelligent, dynamic, energetic, confident, proactive, smart-looking, committed, results-oriented, diligent, disciplined, knowledgeable, visionary, honest, reliable, highly innovative and self-motivated individual

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Competencies Profile

• Excellent written and oral communication skills
• Excellent quantitative and qualitative reporting skills
• Good leadership skills
• Must have a good knowledge of the T24 banking application software
• Ability to deliver high-quality output with a minimal error rate

Location: Bono Region